The goal is to win the game, and to get to a National Championship.
When you have four losses, take a knee. If not, it is still their job to stop you from scoring, and your job to get your team as high in the BCS as you can.
If my coach was more concerned about hurt feelings from a beaten opponent than enhancing my teams's chances in the BCS, I'd fire him.
Between UGA and UF there is a long standing agreement to score as many points against each other as possible. To quarter. No moaning about it when we go for half a hundred, just because we can.
Score. Hail Mary bomb. On-sides kick. Recover. Repeat.