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ScriptOhio
Everybody is somebody else's weirdo.
Football: ‘We need to go wherever they are:’ Ohio State uses high-profile brand for high-level recruiting
Ryan Day needed an offensive lineman.
With the majority of his 2019 recruiting class secured prior to the February National Signing Day, the first-year Ohio State head coach had already secured a commitment from both a five-star center and a four-star offensive tackle.
But Day did not have an offensive guard in the 2019 class.
Losing four starters after the 2018 season, finding offensive line depth was on the top of Ohio State’s recruiting wish list.
Four-star offensive guard Enokk Vimahi had been on Ohio State’s radar — the Buckeyes presented an offer to him on Jan. 4 — but his recruitment was viewed as uncharted territory. He would be the first scholarship player from the state of Hawaii to ever sign with the Buckeyes.
However, without depth at offensive line, Day knew what he needed to do: He got on a plane and flew to Hawaii.
“We had to go out there and kind of uncover all the stones,” Day said. “Flying out to Hawaii, staying for three hours, getting on a redeye back to Columbus was part of that plan.”
A three-hour trip led to an official visit and a commitment on Feb. 6.
For Day, it seemed simple: He needed an offensive lineman, so he did everything in his power to get one.
But for Ohio State, it was uncharacteristic. Compared to other teams in the Big Ten conference, the Buckeyes usually do not have to spend as much to get players.
According to records obtained by The Lantern, Ohio State spent at least 28.6 percent less of its total recruiting budget on the football program compared to other Big Ten opponents during the 2018 fiscal year.
In the 2018 fiscal year, Ohio State spent 33.5 percent of its $2.8 million recruiting budget on the football program. This helped lead to the No. 3 recruiting class in the Big Ten and the No. 14 recruiting class in the country for 2019, according to 247Sports.
Iowa, Illinois, Maryland, Minnesota and Nebraska each spent a higher percentage of their total recruiting budget than the Buckeyes. However, four of those five teams finished in the bottom half of their respective divisions.
Joe Favorito, a 30-year New York-based veteran of the sports marketing, branding and public relations world, said the power of a brand in college sports is critically important and can be a factor in whether or not a program lands one of its targeted recruits.
Favorito said the Ohio State brand most likely differs from sport to sport depending on its relevance.
In football and basketball, two examples of sports that Favorito calls “elite sports,” the Ohio State brand is a preeminent entity, and one that has a great deal of recognition nationwide.
“If you talk about Johns Hopkins lacrosse, that’s a big deal in the lacrosse world. But when you talk about transcendent brands in and out of sports in the United States, Ohio State is easily top 10, if not top five, in terms of name recognition,” Favorito said.
But it is not only about the name itself. Favorito said it is about the legacy left behind by people from the past and present.
“It goes to the people and the places a lot more than just the overall brand, and you know the people that have been there and the student-athletes, the coaches, the administrators that are tied to that brand have a lot to be part of when you’re looking at a legacy brand like Ohio State,” Favorito said.
This is a legacy Urban Meyer helped create since he was hired as head coach prior to the 2012 season.
“Part of it was his brand: the Urban Meyer brand,” Smith said. “Some kids wanted to play for Urban.”
Smith said Meyer had a major impact on Ohio State’s recent run of recruiting success due to his tireless efforts on the trail. Meyer brought new tactics with him to Columbus, including expanding the nationwide presence that Ohio State has, by bringing more than one coach to out-of-state recruiting grounds.
From the moment he stepped onto Ohio State’s campus, Meyer set the tone in terms of the Buckeyes’ consistency in recruiting.
In the 2012 fiscal year, Ohio State spent 26.8 percent of its nearly $1.3 million total recruiting budget on the football program.
From 2012-2018, the percentage of the total recruiting budget used for the football program has not changed drastically, fluctuating within 8.4 percent in the seven-year span.
The percentage peaked in 2017, when Ohio State spent 35.2 percent of the just under $2.2 million allocated for recruiting for the football program, leading to the No. 1 2018 recruiting class in the Big Ten and the No. 2 class in the country.
Smith said there are certain things in the football budget that the program is expected to restrict, such as travel and supplies. However, he said there is no restriction for the football program when it comes to recruiting costs.
“Recruiting is our lifeblood,” Smith said. “At the end of the day, you have to be able to go out and recruit talented young people.”
Jeff Hafley likely did not know these percentages when he took the job as co-defensive coordinator and secondary coach on Day’s first coaching staff.
Hafley is seven years removed from having to recruit, spending that time in the NFL as the defensive backs coach.
But Day knew what he was getting in Hafley — his new co-defensive coordinator was the defensive backs coach with the 49ers when Day was the quarterbacks coach there in 2016. And he told the cornerbacks that Hafley would be one of the best coaches they would ever have.
Returning to the recruiting trail was not difficult for Hafley. He said recruiting is all about relationships, whether he is coaching the particular player on the field or hanging out with him off the field, talking with him or his family.
Hafley said his recruiting approach is all about how you treat people, which is the approach that Ohio State has as a program.
“The whole recruiting aspect here, this place, it’s like I said when I first met: It’s a different place now. It’s special,” Hafley said. “I don’t feel it’s very hard to recruit here right now with coach Day and the staff they have and the culture that coach [Mickey Marotti] created.”
.
.
.
continued
Entire article: https://www.thelantern.com/2019/05/...high-profile-brand-for-high-level-recruiting/
Interesting article....
Ryan Day needed an offensive lineman.
With the majority of his 2019 recruiting class secured prior to the February National Signing Day, the first-year Ohio State head coach had already secured a commitment from both a five-star center and a four-star offensive tackle.
But Day did not have an offensive guard in the 2019 class.
Losing four starters after the 2018 season, finding offensive line depth was on the top of Ohio State’s recruiting wish list.
Four-star offensive guard Enokk Vimahi had been on Ohio State’s radar — the Buckeyes presented an offer to him on Jan. 4 — but his recruitment was viewed as uncharted territory. He would be the first scholarship player from the state of Hawaii to ever sign with the Buckeyes.
However, without depth at offensive line, Day knew what he needed to do: He got on a plane and flew to Hawaii.
“We had to go out there and kind of uncover all the stones,” Day said. “Flying out to Hawaii, staying for three hours, getting on a redeye back to Columbus was part of that plan.”
A three-hour trip led to an official visit and a commitment on Feb. 6.
For Day, it seemed simple: He needed an offensive lineman, so he did everything in his power to get one.
But for Ohio State, it was uncharacteristic. Compared to other teams in the Big Ten conference, the Buckeyes usually do not have to spend as much to get players.
According to records obtained by The Lantern, Ohio State spent at least 28.6 percent less of its total recruiting budget on the football program compared to other Big Ten opponents during the 2018 fiscal year.
In the 2018 fiscal year, Ohio State spent 33.5 percent of its $2.8 million recruiting budget on the football program. This helped lead to the No. 3 recruiting class in the Big Ten and the No. 14 recruiting class in the country for 2019, according to 247Sports.
Iowa, Illinois, Maryland, Minnesota and Nebraska each spent a higher percentage of their total recruiting budget than the Buckeyes. However, four of those five teams finished in the bottom half of their respective divisions.
Joe Favorito, a 30-year New York-based veteran of the sports marketing, branding and public relations world, said the power of a brand in college sports is critically important and can be a factor in whether or not a program lands one of its targeted recruits.
Favorito said the Ohio State brand most likely differs from sport to sport depending on its relevance.
In football and basketball, two examples of sports that Favorito calls “elite sports,” the Ohio State brand is a preeminent entity, and one that has a great deal of recognition nationwide.
“If you talk about Johns Hopkins lacrosse, that’s a big deal in the lacrosse world. But when you talk about transcendent brands in and out of sports in the United States, Ohio State is easily top 10, if not top five, in terms of name recognition,” Favorito said.
But it is not only about the name itself. Favorito said it is about the legacy left behind by people from the past and present.
“It goes to the people and the places a lot more than just the overall brand, and you know the people that have been there and the student-athletes, the coaches, the administrators that are tied to that brand have a lot to be part of when you’re looking at a legacy brand like Ohio State,” Favorito said.
This is a legacy Urban Meyer helped create since he was hired as head coach prior to the 2012 season.
“Part of it was his brand: the Urban Meyer brand,” Smith said. “Some kids wanted to play for Urban.”
Smith said Meyer had a major impact on Ohio State’s recent run of recruiting success due to his tireless efforts on the trail. Meyer brought new tactics with him to Columbus, including expanding the nationwide presence that Ohio State has, by bringing more than one coach to out-of-state recruiting grounds.
From the moment he stepped onto Ohio State’s campus, Meyer set the tone in terms of the Buckeyes’ consistency in recruiting.
In the 2012 fiscal year, Ohio State spent 26.8 percent of its nearly $1.3 million total recruiting budget on the football program.
From 2012-2018, the percentage of the total recruiting budget used for the football program has not changed drastically, fluctuating within 8.4 percent in the seven-year span.
The percentage peaked in 2017, when Ohio State spent 35.2 percent of the just under $2.2 million allocated for recruiting for the football program, leading to the No. 1 2018 recruiting class in the Big Ten and the No. 2 class in the country.
Smith said there are certain things in the football budget that the program is expected to restrict, such as travel and supplies. However, he said there is no restriction for the football program when it comes to recruiting costs.
“Recruiting is our lifeblood,” Smith said. “At the end of the day, you have to be able to go out and recruit talented young people.”
Jeff Hafley likely did not know these percentages when he took the job as co-defensive coordinator and secondary coach on Day’s first coaching staff.
Hafley is seven years removed from having to recruit, spending that time in the NFL as the defensive backs coach.
But Day knew what he was getting in Hafley — his new co-defensive coordinator was the defensive backs coach with the 49ers when Day was the quarterbacks coach there in 2016. And he told the cornerbacks that Hafley would be one of the best coaches they would ever have.
Returning to the recruiting trail was not difficult for Hafley. He said recruiting is all about relationships, whether he is coaching the particular player on the field or hanging out with him off the field, talking with him or his family.
Hafley said his recruiting approach is all about how you treat people, which is the approach that Ohio State has as a program.
“The whole recruiting aspect here, this place, it’s like I said when I first met: It’s a different place now. It’s special,” Hafley said. “I don’t feel it’s very hard to recruit here right now with coach Day and the staff they have and the culture that coach [Mickey Marotti] created.”
.
.
.
continued
Entire article: https://www.thelantern.com/2019/05/...high-profile-brand-for-high-level-recruiting/
Interesting article....
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0
AuTX Buckeye
Founder & Pres of the Flemming/Holtmann Fan Club
Yahoo Pickem Champ
Former Game Champion
for the BP recruiting team... what is the likely pecking order for RB... seems a large number of high level folks have us in the top X. of the pecking order what is the likely pairing (assuming we take 2)
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Based on what a lot of the top insiders are saying/insinuating its
1a. Milton
1b. Robinson
2. The rest
Evans ain’t happening, and Trayanum as the second back in the class.
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AuTX Buckeye
Founder & Pres of the Flemming/Holtmann Fan Club
Yahoo Pickem Champ
Former Game Champion
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My personal dream combo would be Kendall Milton (6'2" 220 lbs) as the power back and Sam Adams II (4.34 forty) as the change of pace back.
Milton is a realistic possibility, but Adams is a strong Washington lean right now. However, Adams is a high school teammate of Gee Scott, Jr., and he is making an official visit to Ohio State for Friday Night Lights....
Ohio State would love both, but each guy (rightfully so) wants to be RB1. No way they are both going to the same school.
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mendensa
Legend
a lot of CB's coming in for the good guys the past two weeks. When can Buckeye fans around the world start peeling those nanners?
Everyday I wake up and check the threads to see who the 1st is going to be that opens the '20 recruiting flood gates. Can't wait to see the defensive names that start popping up as serious possibilities. The offensive weapons are going to be filthy regardless.
Everyday I wake up and check the threads to see who the 1st is going to be that opens the '20 recruiting flood gates. Can't wait to see the defensive names that start popping up as serious possibilities. The offensive weapons are going to be filthy regardless.
Upvote
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UpNorth_Buckeye
Assistant Coach
June is a MASSIVE month for recruiting. Particularly the weekend of June 21. So if the defensive recruiting is stuck where it currently is on July 1, you can start to worry a little then. But until then, I'm cautiously optimistic about what could go down next month.
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UpNorth_Buckeye
Assistant Coach
I personally have 1a Robinson, 2a Milton, but yes not a big difference. Big difference in type of player, but not caliber. I like Robinson's home run ability. Milton is a guy who will devastate you over the course of a game wearing you down.
Having said that, and I agree Evans isn't a real possibility, but he's a freak. He's another stratosphere. He's a poor man's AP while Milton is a poor man's Leonard Fournette.
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With this commit OSU has again taken the recruiting lead in the B1G. But you can really appreciate this class if you look at the top end and how those players stack up in terms of where they rank at their position.
Michigan's top four are the #4 SDE, #19 CB, #19 OLB and #25 OT
PSU has the #6 OLB, #13 DT, #11 OLB and #10 OG
Those are respectable.
OSU has the #1 WR, #1 OT, #1 OG and #2 PRO style QB
Those are Clemsonesque.
BTW if you want to read more about the Fleming commit check out the PSU Audibles board. The thread on Fleming is right below a thread titled "Ryan Day doesn't have what it takes". (Perhaps the Fleming thread should be retitled "You don't have what Ryan Day took".
Michigan's top four are the #4 SDE, #19 CB, #19 OLB and #25 OT
PSU has the #6 OLB, #13 DT, #11 OLB and #10 OG
Those are respectable.
OSU has the #1 WR, #1 OT, #1 OG and #2 PRO style QB
Those are Clemsonesque.
BTW if you want to read more about the Fleming commit check out the PSU Audibles board. The thread on Fleming is right below a thread titled "Ryan Day doesn't have what it takes". (Perhaps the Fleming thread should be retitled "You don't have what Ryan Day took".
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LovelandBuckeye
You never lose to those pricks. Ever. Ever. - UFM
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OregonBuckeye
Semper Fi Buckeyes
I get that from a competitive aspect, but I think backs with serious pro aspirations should consider schools where they won't log 20-25 carries every single game for 3 years.
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