Michigan, Nike put finishing touches on $173.8 million deal
It’s no longer the biggest apparel deal in collegiate athletics, but now it’s officially official.
Tuesday morning, Michigan announced that it has finalized and updated its agreement with Nike to become the university’s the official athletic footwear, apparel and equipment provider, with the new deal taking effect Aug. 1 of this year. The development comes nine months after the then-record deal was announced.
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Four months after UM’s new deal was reported, news surfaced that Texas’ new contract with Nike would be worth $250 million over 15 years.
In January of this year, Ohio State announced its new deal with Nike, an agreement that will pay that school upwards of $252 million over 15 years.
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