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Tiger Woods announces Sun Day Red clothing brand through TaylorMade after split with Nike
Woods now has his own brand and a brand-new logo
www.cbssports.com
Tiger Woods announces Sun Day Red clothing brand through TaylorMade after split with Nike
Woods now has his own brand and a brand-new logo
Tiger Woods had a decision to make after his 27-year relationship with Nike came to a close at the end of 2023, and golf fans surely wondered what Woods would wear on the golf course when he returned to play at the 2024 Genesis Invitational. While it may forever be odd to see Woods in anything other than the trademark swoosh and "TW" logo, we now have an answer to those questions.
Tiger officially announced his own brand on Monday in Los Angeles, which will be known as Sun Day Red (SDR for short).
Yes, that is two words split into three, a nod to Woods' propensity to wear red on Sundays. The Tiger logo, he said, has 15 stripes -- one for each of his 15 major championships. The entire line will be available May 1, and Woods launched a website to go along with the apparel Monday evening.
He also addressed the three-word name on the website.
.The word mark appears as 3 words for a simple reason: there is a special power in 3's. Calling it Sun Day Red was a fun way for us to create something completely different and unexpected. Born from a love for being outside in the sun, the joy of playing golf during the day, and a special red being the brands power color - as soon as Sun Day Red was placed on a garment for the first time, it just looked perfect.
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