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The Snuggie

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Why you hate the Snuggie.. | Newsradio 620 - Milwaukee, Wisconsin News, Talk, Sports, Weather | John Jagler
Why you hate the Snuggie..
By John Jagler
Story Created: Feb 25, 2009
Story Updated: Feb 25, 2009
Because you didn't think of it. Admit it. It's okay. You are jealous. Meanwhile, The Chicago Tribune has a story about a Snuggie pub crawl and an interview with the reclusive CEO...
Not only has Scott Boilen's company sold 4 million Snuggies (The Blanket with Sleeves!), but it has also introduced the world to such important innovations as Bendaroos (Amazing Flexible Building Sticks!); Aqua Globes (Never Worry About Leaving Plants Unattended Again!); and Topsy Turvy (Unique Upside-down Tomato Tree!)
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QCan you tell us bit about the history of the Snuggie?

Snuggie was not, in fact, an entirely original idea. Similar products have been developed and sold. Our quirky problem-solution ... television ad, coupled with value at a great price point, has made all of the difference.
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Any advice for the people wearing Snuggies on the pub crawls?

HAVE FUN!
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Advertising: Snuggie Vs. Slanket War A Sad Reflection Of America
Snuggie Vs. Slanket War A Sad Reflection Of America
By Ryan Tate, 4:23 AM on Fri Feb 27 2009, 10,371 views

So it has come to this: The makers of three different wearable blankets arguing, in the New York Times, over who pioneered this obesity-accelerating technology. We are truly a pathetic nation.

Direct sleeved blanket sales are apparently one of the few strong and growing sectors of the U.S. economy. From nothing at the start of 2006, the QVC-hawked Slanket topped $4 million in revenue and hopes to more than double that this year. Snuggie has sold 4 million $20 blankets since October alone, according to the Times story.

Buying the blankets, presumably, are all those laid off workers with extra time on their hands, along with shut-in homeowners depressed over impending foreclosure.

For those people, Slanket inventory Gay Clegg has a message: The Snuggie is shit.
A snowboarder who has competed professionally, Mr. Clegg, 29, grows a scruffy beard between QVC appearances and has a laid-back, surfer-dude attitude, reflected in the Slanket's motto: "Spread the Warmth." But the Snuggie leaves him cold; he calls it a "cheap knockoff" that "undermines the integrity" of his Slanket.
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Knockoff," eh? Well a Times investigation (about time!) has revealed a certain Freedom Blanket, which went on sale eight months before the Slanket and three and a half years before the Snuggie. The ripoffs have quite possibly made a child cry:
"My daughter sees it and says, ‘That's the blanket that mommy makes,' " Mr. Iannuzzi said. "As a father, I have to explain to my kid that that's how America works."
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Hey Iannuzzi: It's not your competitors' fault that you didn't notice the recession suddenly made TV advertising time cheap enough to sell ridiculous products to neo-invalids all night. But that's not the lesson you should pass on to your daughter. Instead, tell her you will never again make the mistake of underestimating America's hunger for products that help fully realize fat slobdom. (The parody advertisement up top explains the concept quite well.)
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