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The Jerome Schottenstein Center (Official Thread)

Could be just me, but was/am of the opinion that 'naming rights' is transitory. In other words, you pay X to have your name there, but after, what, five years? Then the rights are used up and unless there's a continuation clause in the contract, tOSU can go out for another round of bidding. Certainly a company wants to be recognized, but they might have to make a decision if the marketing expense is gaining them market share/sales etc. Guess I'm saying that 'buying' may be a misnomer, but 'renting' is more likely. Sort of a continuing money maker for the AD. PS, does anyone know if the debt for building all of these wonderful facilities is being defeased? Eventually the interest on this big number can take away from NIL etc. See US Debt levels, versus amount of US budget required to service said debt.
 
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Schottenstein Center to Feature Video Board Enhancements This Season​

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The Schottenstein Center is set to deliver a dramatically enhanced game-day atmosphere with the installation of new, state-of-the-art video boards throughout the arena. The comprehensive upgrades will elevate the fan experience with larger displays, significantly improved resolution and new immersive viewing angles. Altogether, the upgrades provide more than 7,200 square feet of LED display technology and nearly 64 million pixels throughout the venue.

“We’ve seen how electric the atmosphere at the Schottenstein Center can be”, Ross Bjork, Sr. Vice President & Wolfe Foundation - Eugene Smith Endowed Director of Athletics said. “The last two men’s basketball games last year, the Michigan series for men’s hockey and the NCAA Tournament games for women basketball were prime examples a great environment for the fans and the athletes and we want to continue to build on those experiences. The enhancements to the video boards will deliver sharper visuals, allow for more dynamic content, and provide greater connectivity to the action. We want the fans to feel immersed in every moment, from the time they walk in the door until end of the game.”

The center-hung main video board has undergone a major transformation. Now over three times more square footage than the previous structure, the board features a modern, sleek design that enhances visibility from all areas of the arena. The most striking addition is four high-resolution LED display faces configured in a continuous convex design, which will provide seamless coverage of game action and replays, significantly improving the overall in-venue viewing experience.

Another new feature of the main center-hung is the addition of underbelly displays, positioned to serve courtside fans and team benches. These screens offer a unique perspective, ensuring those in premium seating areas remain fully engaged with the action.

One of the most noticeable upgrades comes with the 360-ribbon boards, which have increased in size from 16 inches to 36 inches—more than doubling their previous height. Along with the expansion, pixel density across the ribbon boards has surged from approximately 400,000 pixels to more than 2.6 million, creating sharper visuals and more dynamic content.
 
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