The only reason that there was a wane at all was because Batman and Robin was HORRIBLE!!! That made the movie companies think that there was not in interest anymore, when in reality it was because the movie was just plain bad. I don't see how you can argue that the hype wasn't there for the movies in teh 70's and 80's....you were not alive. When the original Batman came out the media hype was huge for it. people loved it, same with the superman movies. You were not around in the 70's or 80's, I was trust me the hype was there. like was pointed out about x-men was the first of all of these new wave that got the ball rolling. if that movie would not have been sucessful none of the other movies would have been made. In the same sense if the batman movies and superman movies would not have been sucessful in the beginning in the 70's and 80's then Xmen would have never been made because it would be argued that comic book movies don't sell. I am not going to argue that comic book movies are not extremly popular right now. But to call them a fad is very shortsighted and uneducated.
Batman Returns (1992) - $162,833,635
Batman Forever (1995) - $184,031,112
Batman and Robin (1997) - $107,325,195
Blade (1998) - $70,141,876
X-Men (2000) - $214,948,780
Blade 2 (2002) - $81,645,152
Spider-Man (2002) - $403,706,375
Dare Devil (2003) - $102,543,518
Incredible Hulk (2003) - $132,160,047
Punisher (2004) - $33,664,370
Blade Trinity (2004) - $52,397,389
Spider-Man 2 (2004) - $373,524,485
Elektra (2005) - $24,407,944
Batman Begins (2005) - $205,343,774
Fantastic Four (2005) - $154,677,101
Sin City (2005) - $74,098,862
Do you see the difference in income between the 90's Batman movies and the recent comic book movies? The only movies that made reasonably less since Spider-Man was released were Elektra, Sin City, Punisher and the Blade Movies (Sin City, Punisher, and the Blade movies were rated R) . Like I said, a fad is when something becomes
extremely popular for a short period of time, and right now comic book movies are
extremely popular.