ulukinatme
Old Skool
Gonna go with the Bud commercial with the horses, just for the cute little touching moment. The Magic Fridge was funny, and the Disney World one was alright too.
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DDN
2/6
Cartoonish Violence Rules Super Bowl Ads
By SETH SUTEL
AP Business Writer
<!--endtext--> <script language="JavaScript"> <!-- Begin function popUp(URL) { day = new Date(); id = day.getTime(); if (URL.match(/qtplayer/)) { eval("page" + id + " = window.open(URL, '" + id + "', 'toolbar=0,scrollbars=1,location=0,statusbar=1,menubar=0,resizable=1,width=440,height=300,left = 300,top = 200');"); } else { eval("page" + id + " = window.open(URL, '" + id + "', 'toolbar=0,scrollbars=1,location=0,statusbar=1,menubar=0,resizable=1,width=440,height=220,left = 300,top = 200');"); } } // End --> </script> <!--begintext--> NEW YORK — Cartoonish violence ruled the day at the annual knockdown competition among advertisers Sunday, as Bud Light, Diet Pepsi, Michelob and Sprint all used physical gags to hawk their wares at the Super Bowl, the most-watched television broadcast of the year.
Borrowing inspiration from Buster Keaton, advertisers used mauling bears, flying dinosaurs and even action movie star Jackie Chan to wow viewers with sight gags.
<!--endtext--> <table align="left" border="0" cellpadding="5" cellspacing="5" width="170"> <tbody><tr><td class="enhance">
(enlarge photo)
Seattle Seahawks football fans packed into 'Sluggers,' a sports bar in Seattle across the street from Qwest Field, where the Seahawks play their home games, cheer Sunday, Feb. 5, 2006 as the Seahawks score a field goal in the first half of the Super Bowl against the Pittsburgh Steelers. (AP Photo/Ted S. Warren)
</td></tr></tbody> </table> <!--begintext--><!--begintext--> Others went against the grain, such as soap brand Dove, which sent a tender message about self-esteem among teenage girls, and Toyota, which celebrated a bilingual father and son who switch easily between Spanish and English.
In a spot that was reminiscent of the classic short film "Bambi Meets Godzilla," a hapless caveman is squished under the foot of a giant dinosaur, a final insult after being fired for not using FedEx to deliver an important parcel. Never mind that FedEx hasn't been invented yet.
Amber Bock, a brand of Michelob, harkened back to a classic Super Bowl spot featuring Terry Tate as an "office linebacker." A game of touch football goes awry when a petite female player is floored by a vicious tackle, but she gets her due later in a bar with a decidedly late hit.
Bruce Vanden Bergh, professor of advertising at Michigan State University, spent Super Bowl Sunday with more than a dozen other faculty watching and rating the commercials while ignoring the football part of the broadcast entirely. One of the standouts for his group was the FedEx spot featuring the caveman, which they found "very creative, and very original."
Bud Light, one of the biggest heavyweights of the Super Bowl every year, had an interesting multi-part ad featuring a guy who cleverly disguises his fridge stocked with beer from his thirsty friends with a secret revolving door that places the fridge in his neighbors' apartment. Hilarity ensues when the neighboring kids start worshipping the "magic fridge."
Diet Pepsi got into the act as well with a stunt movie gag starring Jackie Chan and a can of Diet Pepsi. Everything seems to be going fine with the movie shoot until Diet Pepsi's stunt double, a hapless can of rival Diet Coke, is squashed.
Sprint, meanwhile, scored laughs with a goofy spot featuring a guy in a locker room who touts the "crime deterrent" ability of his mobile phone — by hurling straight at the head of another guy after tempting him to try to steal his wallet.
A spot for Dove soap also resonated with viewers, sending a serious message about improving self-esteem among teenage girls — not the usual Super Bowl fare.
That spot was a favorite among a group of 35 business students at the Kellogg School of Management in Evanston, Ill. Tim Calkins, a professor of marketing at the school who organized the panel to rate and discuss the ads, said his group found the Dove ad the "most distinctive" of the ones they saw.
"It was unusual, but one that really resonated," Calkins said. "This was a message that was very serious, but it really worked with the panel."
___
<!--endtext--> <script language="JavaScript"> <!-- function hourConvert(hour) { return (1 + (hour + 11) % 12); } function ampm(hour) { return ((hour + 24) % 24 > 11); } function formatAMPM(pmcheck) { return (['a.m.', 'p.m.'][+pmcheck]); } var date = new Date(Date.UTC(2006, 1, 06, 11, 16, 10)); var monthname=new Array('January','February','March','April','May','June','July','August','September','October', 'November','December'); document.write('' + monthname[date.getMonth()] + ' '); document.write(date.getDate() + ', '); document.write(date.getFullYear() + ' - '); var hours = date.getHours(); var formattedHours = hourConvert(hours); var formattedAMPM = formatAMPM(ampm(hours)); document.write(formattedHours + ':'); var minutes = date.getMinutes(); minutes = ((minutes < 10) ? '0' : '') + minutes; document.write(minutes + ' '); document.write(formattedAMPM + ' '); var timeZone = date.toLocaleString(); var reg = /.[SD]T/; var tzLength = timeZone.length; var tzOffset = tzLength - 3; var civilianTimeZone = timeZone.substr(tzOffset, 3); if (civilianTimeZone.match(reg)) { document.writeln(civilianTimeZone, '
'); } else { timeZone = date.toString(); tzLength = timeZone.length; tzOffset = tzLength - 8; civilianTimeZone = timeZone.substr(tzOffset, 3); if (civilianTimeZone.match(reg)) { document.writeln(civilianTimeZone, '</p>'); } } //--> </script> February 6, 2006 - 6:16 a.m.
2/6
Cartoonish Violence Rules Super Bowl Ads
By SETH SUTEL
AP Business Writer
<!--endtext--> <script language="JavaScript"> <!-- Begin function popUp(URL) { day = new Date(); id = day.getTime(); if (URL.match(/qtplayer/)) { eval("page" + id + " = window.open(URL, '" + id + "', 'toolbar=0,scrollbars=1,location=0,statusbar=1,menubar=0,resizable=1,width=440,height=300,left = 300,top = 200');"); } else { eval("page" + id + " = window.open(URL, '" + id + "', 'toolbar=0,scrollbars=1,location=0,statusbar=1,menubar=0,resizable=1,width=440,height=220,left = 300,top = 200');"); } } // End --> </script> <!--begintext--> NEW YORK — Cartoonish violence ruled the day at the annual knockdown competition among advertisers Sunday, as Bud Light, Diet Pepsi, Michelob and Sprint all used physical gags to hawk their wares at the Super Bowl, the most-watched television broadcast of the year.
Borrowing inspiration from Buster Keaton, advertisers used mauling bears, flying dinosaurs and even action movie star Jackie Chan to wow viewers with sight gags.
<!--endtext--> <table align="left" border="0" cellpadding="5" cellspacing="5" width="170"> <tbody><tr><td class="enhance">
(enlarge photo)Seattle Seahawks football fans packed into 'Sluggers,' a sports bar in Seattle across the street from Qwest Field, where the Seahawks play their home games, cheer Sunday, Feb. 5, 2006 as the Seahawks score a field goal in the first half of the Super Bowl against the Pittsburgh Steelers. (AP Photo/Ted S. Warren)
</td></tr></tbody> </table> <!--begintext--><!--begintext--> Others went against the grain, such as soap brand Dove, which sent a tender message about self-esteem among teenage girls, and Toyota, which celebrated a bilingual father and son who switch easily between Spanish and English.
In a spot that was reminiscent of the classic short film "Bambi Meets Godzilla," a hapless caveman is squished under the foot of a giant dinosaur, a final insult after being fired for not using FedEx to deliver an important parcel. Never mind that FedEx hasn't been invented yet.
Amber Bock, a brand of Michelob, harkened back to a classic Super Bowl spot featuring Terry Tate as an "office linebacker." A game of touch football goes awry when a petite female player is floored by a vicious tackle, but she gets her due later in a bar with a decidedly late hit.
Bruce Vanden Bergh, professor of advertising at Michigan State University, spent Super Bowl Sunday with more than a dozen other faculty watching and rating the commercials while ignoring the football part of the broadcast entirely. One of the standouts for his group was the FedEx spot featuring the caveman, which they found "very creative, and very original."
Bud Light, one of the biggest heavyweights of the Super Bowl every year, had an interesting multi-part ad featuring a guy who cleverly disguises his fridge stocked with beer from his thirsty friends with a secret revolving door that places the fridge in his neighbors' apartment. Hilarity ensues when the neighboring kids start worshipping the "magic fridge."
Diet Pepsi got into the act as well with a stunt movie gag starring Jackie Chan and a can of Diet Pepsi. Everything seems to be going fine with the movie shoot until Diet Pepsi's stunt double, a hapless can of rival Diet Coke, is squashed.
Sprint, meanwhile, scored laughs with a goofy spot featuring a guy in a locker room who touts the "crime deterrent" ability of his mobile phone — by hurling straight at the head of another guy after tempting him to try to steal his wallet.
A spot for Dove soap also resonated with viewers, sending a serious message about improving self-esteem among teenage girls — not the usual Super Bowl fare.
That spot was a favorite among a group of 35 business students at the Kellogg School of Management in Evanston, Ill. Tim Calkins, a professor of marketing at the school who organized the panel to rate and discuss the ads, said his group found the Dove ad the "most distinctive" of the ones they saw.
"It was unusual, but one that really resonated," Calkins said. "This was a message that was very serious, but it really worked with the panel."
___
<!--endtext--> <script language="JavaScript"> <!-- function hourConvert(hour) { return (1 + (hour + 11) % 12); } function ampm(hour) { return ((hour + 24) % 24 > 11); } function formatAMPM(pmcheck) { return (['a.m.', 'p.m.'][+pmcheck]); } var date = new Date(Date.UTC(2006, 1, 06, 11, 16, 10)); var monthname=new Array('January','February','March','April','May','June','July','August','September','October', 'November','December'); document.write('' + monthname[date.getMonth()] + ' '); document.write(date.getDate() + ', '); document.write(date.getFullYear() + ' - '); var hours = date.getHours(); var formattedHours = hourConvert(hours); var formattedAMPM = formatAMPM(ampm(hours)); document.write(formattedHours + ':'); var minutes = date.getMinutes(); minutes = ((minutes < 10) ? '0' : '') + minutes; document.write(minutes + ' '); document.write(formattedAMPM + ' '); var timeZone = date.toLocaleString(); var reg = /.[SD]T/; var tzLength = timeZone.length; var tzOffset = tzLength - 3; var civilianTimeZone = timeZone.substr(tzOffset, 3); if (civilianTimeZone.match(reg)) { document.writeln(civilianTimeZone, '
'); } else { timeZone = date.toString(); tzLength = timeZone.length; tzOffset = tzLength - 8; civilianTimeZone = timeZone.substr(tzOffset, 3); if (civilianTimeZone.match(reg)) { document.writeln(civilianTimeZone, '</p>'); } } //--> </script> February 6, 2006 - 6:16 a.m.
Upvote
0
DDN
2/6
Highlights From Super Bowl Ads
By SETH SUTEL
AP Business Writer
<!--endtext--> <script language="JavaScript"> <!-- Begin function popUp(URL) { day = new Date(); id = day.getTime(); if (URL.match(/qtplayer/)) { eval("page" + id + " = window.open(URL, '" + id + "', 'toolbar=0,scrollbars=1,location=0,statusbar=1,menubar=0,resizable=1,width=440,height=300,left = 300,top = 200');"); } else { eval("page" + id + " = window.open(URL, '" + id + "', 'toolbar=0,scrollbars=1,location=0,statusbar=1,menubar=0,resizable=1,width=440,height=220,left = 300,top = 200');"); } } // End --> </script> <!--begintext--> NEW YORK — Every year they go at it. The best minds in the advertising business, armed with huge budgets, set out to create the most memorable ads in the most-watched television event of the year — the Super Bowl.
At stake is far more than the $2.5 million average price tag that marketers shell out for a 30-second spot. Advertisers are hoping to claim bragging rights for the funniest, most memorable commercials that some of the 90 million viewers will be talking about on Monday morning and beyond.
<!--endtext--> <table align="left" border="0" cellpadding="5" cellspacing="5" width="170"> <tbody><tr><td class="enhance">
(enlarge photo)
Seattle Seahawks football fans packed into 'Sluggers,' a sports bar in Seattle across the street from Qwest Field, where the Seahawks play their home games, cheer Sunday, Feb. 5, 2006 as the Seahawks score a field goal in the first half of the Super Bowl against the Pittsburgh Steelers. (AP Photo/Ted S. Warren)
</td></tr></tbody> </table> <!--begintext--><!--begintext--> Here, then, is one viewer's rundown, by category, of the highlights and lowlights of this year's "game within the game."
_DARKEST HUMOR: Once again Ameriquest Mortgage came through with an effective but slightly disturbing ad, this time with a pair of doctors who use fully charged defibrillator paddles to zap an errant fly hovering over a patient. The patient's wife and daughter get a scare when they walk in and hear the doctor declare: "That killed him."
_BEST USE OF A CELEBRITY: Celebrity cameos are a staple of Super Bowl spots, some of them more effective than others. Leonard Nimoy of Star Trek fame won points in a spot for Aleve, a painkiller made by Unilever. Facing a convention of Star Trek loyalists, Nimoy is able to do his fabled Vulcan open hand, split-finger salute only after a dose.
_BEST AD FOR A LOUD BAR: Full Throttle, a new energy drink from Coca-Cola Co. No sound necessary to understand what's going on here. Family guy unloading groceries ditches his wife for a motorcycle, lured in by the sight of a huge truck carrying the energy drink. Mad Max-inspired vehicles, sumo wrestlers, and other signs of manliness line the streets. A wimpy vehicle powered by competitor Red Bull is, naturally, run off the road.
_MOST EXPENSIVE-LOOKING: Burger King. Back in the bowl after an 11-year absence, the fast food maker put on an elaborate, Ziegfeld follies-esque show with show girls dressed up as burger ingredients. Memorable, but should anyone have to suffer the fate of dressing up as mayonnaise?
_STRANGEST USE OF SCI-FI EFFECTS: Gillette's new fusion razor got a full-bore science fiction treatment. Why razors keep adding blades remain a mystery to many shavers, as does the rationale for using guys in lab coats and in a secret lab to build a new razor blade.
_BEST USE OF COMPUTER ANIMATION: FedEx, with a clever spot showing a caveman who should have used FedEx to deliver his important package of what appears to be a dinosaur bone. His boss wants to know why he didn't use FedEx, and the fact that it hasn't been invented yet just isn't a good enough excuse.
___
<!--endtext--> <script language="JavaScript"> <!-- function hourConvert(hour) { return (1 + (hour + 11) % 12); } function ampm(hour) { return ((hour + 24) % 24 > 11); } function formatAMPM(pmcheck) { return (['a.m.', 'p.m.'][+pmcheck]); } var date = new Date(Date.UTC(2006, 1, 06, 01, 44, 40)); var monthname=new Array('January','February','March','April','May','June','July','August','September','October', 'November','December'); document.write('' + monthname[date.getMonth()] + ' '); document.write(date.getDate() + ', '); document.write(date.getFullYear() + ' - '); var hours = date.getHours(); var formattedHours = hourConvert(hours); var formattedAMPM = formatAMPM(ampm(hours)); document.write(formattedHours + ':'); var minutes = date.getMinutes(); minutes = ((minutes < 10) ? '0' : '') + minutes; document.write(minutes + ' '); document.write(formattedAMPM + ' '); var timeZone = date.toLocaleString(); var reg = /.[SD]T/; var tzLength = timeZone.length; var tzOffset = tzLength - 3; var civilianTimeZone = timeZone.substr(tzOffset, 3); if (civilianTimeZone.match(reg)) { document.writeln(civilianTimeZone, '
'); } else { timeZone = date.toString(); tzLength = timeZone.length; tzOffset = tzLength - 8; civilianTimeZone = timeZone.substr(tzOffset, 3); if (civilianTimeZone.match(reg)) { document.writeln(civilianTimeZone, '</p>'); } } //--> </script> February 5, 2006 - 8:44 p.m.
2/6
Highlights From Super Bowl Ads
By SETH SUTEL
AP Business Writer
<!--endtext--> <script language="JavaScript"> <!-- Begin function popUp(URL) { day = new Date(); id = day.getTime(); if (URL.match(/qtplayer/)) { eval("page" + id + " = window.open(URL, '" + id + "', 'toolbar=0,scrollbars=1,location=0,statusbar=1,menubar=0,resizable=1,width=440,height=300,left = 300,top = 200');"); } else { eval("page" + id + " = window.open(URL, '" + id + "', 'toolbar=0,scrollbars=1,location=0,statusbar=1,menubar=0,resizable=1,width=440,height=220,left = 300,top = 200');"); } } // End --> </script> <!--begintext--> NEW YORK — Every year they go at it. The best minds in the advertising business, armed with huge budgets, set out to create the most memorable ads in the most-watched television event of the year — the Super Bowl.
At stake is far more than the $2.5 million average price tag that marketers shell out for a 30-second spot. Advertisers are hoping to claim bragging rights for the funniest, most memorable commercials that some of the 90 million viewers will be talking about on Monday morning and beyond.
<!--endtext--> <table align="left" border="0" cellpadding="5" cellspacing="5" width="170"> <tbody><tr><td class="enhance">
(enlarge photo)Seattle Seahawks football fans packed into 'Sluggers,' a sports bar in Seattle across the street from Qwest Field, where the Seahawks play their home games, cheer Sunday, Feb. 5, 2006 as the Seahawks score a field goal in the first half of the Super Bowl against the Pittsburgh Steelers. (AP Photo/Ted S. Warren)
</td></tr></tbody> </table> <!--begintext--><!--begintext--> Here, then, is one viewer's rundown, by category, of the highlights and lowlights of this year's "game within the game."
_DARKEST HUMOR: Once again Ameriquest Mortgage came through with an effective but slightly disturbing ad, this time with a pair of doctors who use fully charged defibrillator paddles to zap an errant fly hovering over a patient. The patient's wife and daughter get a scare when they walk in and hear the doctor declare: "That killed him."
_BEST USE OF A CELEBRITY: Celebrity cameos are a staple of Super Bowl spots, some of them more effective than others. Leonard Nimoy of Star Trek fame won points in a spot for Aleve, a painkiller made by Unilever. Facing a convention of Star Trek loyalists, Nimoy is able to do his fabled Vulcan open hand, split-finger salute only after a dose.
_BEST AD FOR A LOUD BAR: Full Throttle, a new energy drink from Coca-Cola Co. No sound necessary to understand what's going on here. Family guy unloading groceries ditches his wife for a motorcycle, lured in by the sight of a huge truck carrying the energy drink. Mad Max-inspired vehicles, sumo wrestlers, and other signs of manliness line the streets. A wimpy vehicle powered by competitor Red Bull is, naturally, run off the road.
_MOST EXPENSIVE-LOOKING: Burger King. Back in the bowl after an 11-year absence, the fast food maker put on an elaborate, Ziegfeld follies-esque show with show girls dressed up as burger ingredients. Memorable, but should anyone have to suffer the fate of dressing up as mayonnaise?
_STRANGEST USE OF SCI-FI EFFECTS: Gillette's new fusion razor got a full-bore science fiction treatment. Why razors keep adding blades remain a mystery to many shavers, as does the rationale for using guys in lab coats and in a secret lab to build a new razor blade.
_BEST USE OF COMPUTER ANIMATION: FedEx, with a clever spot showing a caveman who should have used FedEx to deliver his important package of what appears to be a dinosaur bone. His boss wants to know why he didn't use FedEx, and the fact that it hasn't been invented yet just isn't a good enough excuse.
___
<!--endtext--> <script language="JavaScript"> <!-- function hourConvert(hour) { return (1 + (hour + 11) % 12); } function ampm(hour) { return ((hour + 24) % 24 > 11); } function formatAMPM(pmcheck) { return (['a.m.', 'p.m.'][+pmcheck]); } var date = new Date(Date.UTC(2006, 1, 06, 01, 44, 40)); var monthname=new Array('January','February','March','April','May','June','July','August','September','October', 'November','December'); document.write('' + monthname[date.getMonth()] + ' '); document.write(date.getDate() + ', '); document.write(date.getFullYear() + ' - '); var hours = date.getHours(); var formattedHours = hourConvert(hours); var formattedAMPM = formatAMPM(ampm(hours)); document.write(formattedHours + ':'); var minutes = date.getMinutes(); minutes = ((minutes < 10) ? '0' : '') + minutes; document.write(minutes + ' '); document.write(formattedAMPM + ' '); var timeZone = date.toLocaleString(); var reg = /.[SD]T/; var tzLength = timeZone.length; var tzOffset = tzLength - 3; var civilianTimeZone = timeZone.substr(tzOffset, 3); if (civilianTimeZone.match(reg)) { document.writeln(civilianTimeZone, '
'); } else { timeZone = date.toString(); tzLength = timeZone.length; tzOffset = tzLength - 8; civilianTimeZone = timeZone.substr(tzOffset, 3); if (civilianTimeZone.match(reg)) { document.writeln(civilianTimeZone, '</p>'); } } //--> </script> February 5, 2006 - 8:44 p.m.
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0
I thought the commercials were sub par this year.
I liked the one where the guy killed the fly with the defribilator paddles.
I liked the one where the guy killed the fly with the defribilator paddles.
Upvote
0
scooter1369
HTTR Forever.
That may have been the funniest. I wasn't impressed this year at all.
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0
Would have to agree the fly killing one..and then the ultra Amber were the best ones, the magic fridge was pretty funny to, but overall not very good this year.
Off the subject but someone of the people at the partyI was at were trying to figure this out, but who was the first person to say I'm going to Disneyworld after a game?
Upvote
0
Hines Ward was on the commercials this morning.
BTW, what was up with that stupid Dr. Seuss intro. with Harrison Ford before the game?
Upvote
0
No we figured it would be Ward since he won the MVP. We were talking about the first one ever.
I don't know about the Dr Suess thing, I do know the three elem. school teachers that were watching the game at the party all liked it.
Upvote
0
As a whole Anheuser-Busch did the best job. The guy who hid the Bud Lights all over the office as motivation was great, as well as the magic fridge, fix the roof, and the streaker. The Michelob Ultra touch football one was great too.
The Sprint Benny Hill commercial made me think that they didn't waste my cell phone money on the commercial. The Careerbuilder working with monkeys and jackasses are still good.
The worst commercials were the Pepsi/P Diddy, Burger King/Whopperettes, but the Hummer commercial wins the award for my least favorite commercial of the SB.
http://www.ifilm.com/superbowl?htv=12
The Sprint Benny Hill commercial made me think that they didn't waste my cell phone money on the commercial. The Careerbuilder working with monkeys and jackasses are still good.
The worst commercials were the Pepsi/P Diddy, Burger King/Whopperettes, but the Hummer commercial wins the award for my least favorite commercial of the SB.
http://www.ifilm.com/superbowl?htv=12
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0
