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UNDERCOVER BOSS: OHIO STATE AD. One of my favorite pastimes is reading The Columbus Dispatch’s Letters to the Editor. Sometimes they’re good for a laugh; sometimes they’re good for reflection. This week brought both, but the one that stood out came from Powell’s Benny Wolfinger, an Ohio State season-ticket holder who insists Ross Bjork is out of touch.

“My wife and I are longtime OSU football season-ticket holders, and after receiving the survey email from OSU, reading Rob Oller’s comments regarding the stadium restrooms and, finally, your published letters, I have a few comments,” Wolfinger wrote. “Rather than having our athletic director and his entourage review the consolidated survey responses from ticket holders and view the recommendations of potential actions to take, why don’t they personally experience what we season-ticket holders do? This coming season, I suggest they divide up and sit individually in the seats we common folks sit in (no premium seating or seats between the 20-yard lines) and experience what it’s like to stand up to let other ticket holders pass by for their seats, standing in line for concessions and the time they had to wait to use the restrooms.”

Wolfinger shared an example to drive his point home.

“At a game last year, I left my seat with three minutes left in the first half to use the restroom and get my wife and me some snacks and bottled water. The lines were so long that I returned to our seats halfway through the third quarter. My wife attempted to contact me, but the weak Wi-Fi did not allow her messages to go through,” he wrote. “I believe an experience such as this would provide the AD and his staff more valuable feedback than a filtered survey.”

I love it.

Ohio State could even turn it into a #content opportunity — make it an episode of Undercover Boss.

Come on, Ross! Spend a game in the fans’ shoes!
 
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