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Ross Bjork (OSU AD)

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Revenue Sharing Model Remains Unclear, But Ross Bjork Confident Ohio State Will “Be On the Right Side of the Equation”

Ross Bjork said there are still more questions than answers surrounding the new revenue-sharing model but he’s confident Ohio State will be prepared to make it work.
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REVENUE SHARING MODEL REMAINS UNCLEAR, BUT ROSS BJORK CONFIDENT OHIO STATE WILL “BE ON THE RIGHT SIDE OF THE EQUATION”​


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“We don't have clarity yet on how much we get allocated per sport. We don't have clarity on is it a financial aid agreement, is it a separate agreement? We don't have clarity on NIL. But we're recruiting the NIL environment and what that new environment could look like,” Bjork said Wednesday. “We're recruiting kids and we have commitments for kids in the class of '25, we have commitments in the class of '26 for a lot of our sports, and right now all we can tell them is, 'Look, your scholarship parameters, your financial aid parameters may be this today, but they will look different in some manner whenever we might sign those papers or whenever you step foot on campus.'”

One of the biggest points of uncertainty surrounding the new model is how Title IX will apply to revenue sharing. An official from the U.S. Department of Education told ESPN on Tuesday that Title IX will apply to revenue sharing, but declined to offer specifics on whether that means schools will have to share the same amount of revenue with male and female athletes.

Ohio State will do whatever it is required to do to comply with Title IX, Bjork said, but he says it’s still “to be determined” exactly what that will mean.

“There's a lot to unpack there,” Bjork said. “Title IX is a federal law. We will follow that. How that's interpreted as it relates to revenue sharing is to be determined.

“So there's a lot of things that we're putting on the table right now. There's a lot of analysis. The best thing that we can do right now; hey, let's put everything in the bucket. Let's analyze where we are with all these things. What are the logistics? What's the workload look like moving forward? What are the answers that we don't have yet? And there's probably a lot more than we do have. Title IX allocation and revenue share is one of them. So we'll get a lot of opinions.

”We'll get a lot of legal advice. And then whatever it is, we'll make the right decision based on what we think is the right approach based on the law.”

One thing Bjork and Ohio State do know is that the Ohio State football program will continue to generate more revenue than the rest of its 35 sports combined. As such, providing the best resources possible to the football team will remain the athletic department’s top priority, though Bjork says Ohio State still wants to keep all of its other sports competitive.

“Everybody knows football drives the economic engine,” Bjork said. “Everybody realizes that, whether you're a softball coach, a golf coach, a baseball coach. So I think what it takes here is you have to have those coaches that embrace football. Look what (Ohio State men’s tennis coach) Ty Tucker does. He embraces the football culture. Guess what? He has support. He's a winner. He knows how to coach at a high level.

“So then it comes down to, look, we want all of our athletes, no matter the sport, to feel like they have the same experience. Nutrition, athletic training, strength and conditioning. Look, we may not have the biggest facility in baseball, but let's make sure it's nice. Same thing in softball. So people know what the equation is around football. They know what that means. But how do we make sure that we provide an experience where we can still compete? And that's what we have to keep doing. And that's what we have to model out as this all kind of comes together.”

Just sayin': So far he is saying and doing everything right......8D
 
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www.elevenwarriors.com

Ross Bjork Takes Over As National Association of Collegiate Directors of Athletics President

Ohio State's Ross Bjork will serve as president of the National Association of Collegiate Directors of Athletics in the 2024-25 academic year.
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Ross Bjork Takes Over As National Association of Collegiate Directors of Athletics President​

The National Association of College Directors of Athletics has appointed Ross Bjork as its president for the 2024-25 academic year. A member of the NACDA since the mid-2010s, Bjork will replace Pat Chun (Washington) in the role, which oversees and leads over 23,000 college athletics administrators at more than 2,200 institutions across the United States.

“Simply put, I am a product of NACDA – that’s why I’m here,” Bjork said in a statement. “As we go into 2024-25, we’re going to remember that we are the leading educational platform in college athletics, and we’re going to continue to provide best practices and lessons learned. In all of this uncertainty and chaos that may be going on inside our walls, how do we capitalize on the momentum that we have outside of our walls? College athletics has never been more popular – that’s our job. We can always make sure that we remember why we are here, and that is for the student-athletes.”
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www.elevenwarriors.com

Ross Bjork Says “Everything is On the Table” For Naming Rights, Including Ohio Stadium, As Buckeyes Work to Keep All 36 Sports

Ohio State athletic director Ross Bjork says “everything is on the table” for naming rights, including Ohio Stadium, as the Buckeyes strive to keep all 36 of their sports.
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Ross Bjork Says “Everything is On the Table” For Naming Rights, Including Ohio Stadium, As Buckeyes Work to Keep All 36 Sports​

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The Horseshoe could be brought to you by a corporate sponsor in the future.

In a recent interview with On3, Ohio State athletic director Ross Bjork said the Buckeyes have to keep all options open in terms of naming rights for corporate sponsors, including the possibility of renaming Ohio Stadium.

While Ohio Stadium already has a sponsored field, Safelite Field, Bjorks is also leaving the door open to add a sponsor name to the stadium.

"So Safelite is exclusive for the field naming, so it’s the field name," Bjork told On3’s Pete Nakos. "But in and around the perimeter of the stadium, adjacencies to the field, things like that. I’ve been saying, ‘Look, we have to put everything on the table.’ Naming rights of the stadium. The jersey patch is a conversation. We have to work with our partner, Nike, in that conversation.

“If we’re breaking glass right now and we’re going to put the window back, let’s get it all on the table so we can put the window back in the right position. Everything has to be on the table right now to analyze. That doesn’t mean we’re going to do it. It just means let’s at least answer the question. Here’s the value. Is this the right thing to do? Yes or No. If it’s not, OK, fine. If it is, how do we pursue it? Or how does it fit in?”

Earlier this season, the NCAA approved a rule change that will allow teams to have on-field sponsor logos for regular season games. Jersey patches are another sponsored item that could be allowed in the near future, which Sportico estimates could provide more than $5 million in revenue for a premier program.

All this comes in the wake of the NCAA's $2.78 billion antitrust settlement in May, which established the beginning of a revenue-sharing model in college sports. With athletic departments now able to share up to 22% of the national Power Conference average revenue with athletes – and Ohio State plans to pay its players whatever the full amount is – programs have been looking for ways to increase the money they bring in.

Ohio State has repeatedly stated a commitment to keep all 36 varsity sports it offers intact, starting at the top with president Ted Carter.
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Just sayin': Any suggestions as to who (or what company) you would like to see sponsor (i.e. buy naming rights to) what?
 
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Upvote 1
ScriptOhio said:
www.elevenwarriors.com

Ross Bjork Says “Everything is On the Table” For Naming Rights, Including Ohio Stadium, As Buckeyes Work to Keep All 36 Sports

Ohio State athletic director Ross Bjork says “everything is on the table” for naming rights, including Ohio Stadium, as the Buckeyes strive to keep all 36 of their sports.
www.elevenwarriors.com www.elevenwarriors.com

Ross Bjork Says “Everything is On the Table” For Naming Rights, Including Ohio Stadium, As Buckeyes Work to Keep All 36 Sports​

148194_h.jpg


The Horseshoe could be brought to you by a corporate sponsor in the future.

In a recent interview with On3, Ohio State athletic director Ross Bjork said the Buckeyes have to keep all options open in terms of naming rights for corporate sponsors, including the possibility of renaming Ohio Stadium.

While Ohio Stadium already has a sponsored field, Safelite Field, Bjorks is also leaving the door open to add a sponsor name to the stadium.

"So Safelite is exclusive for the field naming, so it’s the field name," Bjork told On3’s Pete Nakos. "But in and around the perimeter of the stadium, adjacencies to the field, things like that. I’ve been saying, ‘Look, we have to put everything on the table.’ Naming rights of the stadium. The jersey patch is a conversation. We have to work with our partner, Nike, in that conversation.

“If we’re breaking glass right now and we’re going to put the window back, let’s get it all on the table so we can put the window back in the right position. Everything has to be on the table right now to analyze. That doesn’t mean we’re going to do it. It just means let’s at least answer the question. Here’s the value. Is this the right thing to do? Yes or No. If it’s not, OK, fine. If it is, how do we pursue it? Or how does it fit in?”

Earlier this season, the NCAA approved a rule change that will allow teams to have on-field sponsor logos for regular season games. Jersey patches are another sponsored item that could be allowed in the near future, which Sportico estimates could provide more than $5 million in revenue for a premier program.

All this comes in the wake of the NCAA's $2.78 billion antitrust settlement in May, which established the beginning of a revenue-sharing model in college sports. With athletic departments now able to share up to 22% of the national Power Conference average revenue with athletes – and Ohio State plans to pay its players whatever the full amount is – programs have been looking for ways to increase the money they bring in.

Ohio State has repeatedly stated a commitment to keep all 36 varsity sports it offers intact, starting at the top with president Ted Carter.
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Just sayin': Any suggestions as to who (or what company) you would like to see sponsor (i.e. buy naming rights to) what?
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I started liking you, but if you rename our stadium...find your next AD job.
 
Upvote 0
Thump said:
It’s happening in other sports and is inevitable.

I’m not mad at all.

Remember how mad people were over the Nike “swoosh?”

They got over it.
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Agreed. Supporting all of these athletic teams is going to get a whole lot more expensive -- that money has to come from somewhere.
 
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