October 24, 1955
The Ohio State Story: Win Or Else
Unlike the Ivy schools (SI, Oct. 17), the Buckeyes function as a public utility for the entertainment of 8 million fans. All they ask of coach and players is a victory every Saturday
Robert Shaplen
Hayes is completely, in fact devastatingly, aware that in the struggle for survival he must produce a winning team or lose his $15,000-a-year position and, even more important, his prestige as a big-time coach....
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In four and a half years at OSU, Hayes has won 28, lost 11 and tied two. If he should fail two years in a row to win more games than he loses, he will automatically be a flop as a coach and a foolish fellow to boot. That's how it is in these fickle flatlands, and that's how it will be, with Hayes simply a Frankenstein of the system, until football ceases to be a vast profit-making amusement enterprise with amateur dressing.
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Jack Fullen, the alumni secretary, who is an outspoken opponent of big-time football, turns the argument around. "The football tail is wagging the college dog," he maintains. "Larkins has to meet an $800,000-a-year budget in the athletic department. If he doesn't fill that stadium every Saturday, he won't be able to make ends meet. Like Woody, Dick is a creature of the system. Little by little his ideals are disintegrating as he has to use football receipts to pay off the bond issue on the new field house. We'll never be off the hook until we stop worrying about attendance."
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There, according to Fullen's research, he seldom went to classes more than three days a week and was awarded his high school diploma by the school board over the protests of the principal because Bobo promised to put Chauncey on the map. At OSU he was a terror, both on the field and off. A tremendous blocker and an astonishingly fast, helter-skelter runner for a big lad, he played a big role in OSU's great '54 record. He also openly boasted of having four tutors ("modern indoor record"), and he got involved in a paternity suit. Bobo finally flunked himself out, and since then he's turned down some good Canadian pro and southern college offers.
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In recruiting, Hayes gets some help from his wife and some from the frank expenditure of the approximately $4,000 a year he earns doing a TV stint in Columbus. The Hayeses often entertain prospects in their home ( Big Ten rules forbid coaches to recruit outside). Once signed, a recruit can count on some financial help from Hayes if he is "in need." Woody insists that he never forks up for a luxury—another narrow line—but it's certainly also true that he makes sure he won't lose any valuable men by financial default.