This isn't a kindergarten participation trophy. They should and would both earn a lot. The market should decide.If Stroud starts and win the NC who earns more of his NIL Ewers or Stroud.Who should earn more?
And they wouldn't have to risk their entire careers to get a tiny sliver of revenue like Troy/Pryor. Nor wait until they are mostly unmarketable like Barrett and to a lesser extent Braxton.
It's not like this is only happening with the superstars. Guys that are borderline NFL camp invites are getting sponsorships.
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