Football drives expansion. Nobody’s adding teams just for their basketball programs. Anyone who voted for Kansas has forfeited their right to ever again bitch about the Big Ten adding Rutgers. (And I still say we need to give them at least 20 years to develop in their new conference. It takes time to build a program. They beat Michigan in their first year here and they also made Michigan the second oldest team in the conference so I think that counts for something.)
As far as OSU is concerned, the Bucks are already in a pretty good situation. Just because Texas and Oklahoma are moving to the SEC doesn’t mean the B1G has to expand. I’d rather see Michigan and Nebraska start pulling their weight. But if the conference is going to expand then it needs to think “B1G.” Like, say, adding Notre Dame and USC. That would really increase tv contract money and expand the BTN footprint. If you wanted to make it more appealing to USC and expand the BTN footprint farther, add USC’s other rival UCLA and another ND rival Boston College. Stretching all the way down the east coast from Boston to D.C., to Chicago, to L.A. wouldn’t just be B1G, it would be HUGE.