Following the House v. NCAA settlement, Ohio State is allocating $18 million in institutional NIL funds for the 2025-26 season, but this is concentrated on football, men's/women's basketball, and women's volleyball. While ice hockey players can still receive NIL deals, they are not part of this primary institutional revenue-sharing, as the school focuses funds on top revenue-generating sports.
Ice hockey student-athletes can still secure individual NIL deals, such as those facilitated through NIL collectives like the 1870 Society and The Foundation (now under Buckeye Sports Group).
Women's ice hockey players specifically have opportunities to participate in "NIL Clubs" or similar team-specific initiatives.