FOX executive Michael Mulvihill pulled back the curtain to discuss the process of TV network college football scheduling on “The Joel Klatt Show” this week.
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FOX TELEVISION EXECUTIVE MICHAEL MULVIHILL BREAKS DOWN TV SCHEDULING PROCESS FOR OHIO STATE, BIG TEN AND COLLEGE FOOTBALL AT LARGE
College football remains one of the few entities to which television networks can attach themselves at the hip.
With more options than ever for people to spend their viewership time and money on, sports are one of the few things sure to attract ratings, and no sport in America is more popular than football. That's why the Big Ten was able to sign its seven-year, $7 billion media rights deal with FOX, CBS and NBC.
As such, while it's athletic departments and conferences that set a team's week-to-week schedule, it's those networks that dictate where fans can watch prospective games and at what time they'll be played.
This week, FOX president of insight and analytics Michael Mulvihill sat down with broadcaster Joel Klatt on his podcast, “The Joel Klatt Show,” to reveal how some of the sausage is made.
It all begins with a draft. Not of players, not of games, but of dates. Network executives involved in a given conference will pick which weekends they want control of through a selection process based on their buy-in. FOX is the biggest player in the Big Ten.
"In the case of the Big Ten, we and CBS and NBC go through a draft where FOX holds the first three picks on the board, then we have number six and our next one is a little later than that," Mulvihill said. "So it's not just a straight rotation one, two, three; one, two, three. The picks change a little bit as we go through that selection order and we spend a lot of time thinking about, 'What are we gonna do with those top three picks?'"
Mulvihill added that FOX will have the top three selections for the conference's dates over the next few years, giving them an "advantageous" position in getting the marquee matchups.
Rivalry weekend and the feature of Ohio State's annual showdown with Michigan is, to no one's surprise, consistently the first pick off the board, which is why The Game has been on FOX with such regularity.
"We don't really earn our salaries by picking Michigan/Ohio State number one," Mulvihill said. "Any college football fan would see that that's the obvious first selection. Then when you start thinking about those next couple of choices, it gets a little bit more interesting."
"WE DON'T REALLY EARN OUR SALARIES BY PICKING MICHIGAN/OHIO STATE NUMBER ONE. ANY COLLEGE FOOTBALL FAN WOULD SEE THAT THAT'S THE OBVIOUS FIRST SELECTION."– MIKE MULVIHILL
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