ESPN is worrying about it's ratings.......
ESPN's most controversial show, 'First Take,' is on the move and it is a sign that the 'Worldwide Leader' is at a crossroads
ESPN is moving their star morning debate show, "First Take," from ESPN2 to ESPN in 2017 in an effort to boost its declining viewership, according to John Ourand of Sports Business Daily.
While this move can be looked at as an effort to revive ESPN's most controversial show, it is also a sign that ESPN is at a crossroads and a larger shake-up is brewing for the self-proclaimed "Worldwide Leader in Sports."
It has been a rough year for ESPN. They laid off more than 300 employees at the end of 2015 — their second wave of lay-offs in two years — and are on pace to lose three million subscribers in 2016. In addition, ratings are down 19.4% for ESPN's biggest investment, "Monday Night Football," an enterprise in which ESPN pays $1.9 billion per year for one game per week during the NFL season.
All of that has overshadowed another growing problem for ESPN: "First Take," one of their marquee daytime shows, is losing viewers in droves at a time when doubt was already being raised about how well strong ratings for debate shows translate to advertising revenue.
Entire article:
http://www.businessinsider.com/espn-first-take-moving-2016-11