What is glorious is that their greed is their undoing.
They could have sailed under the radar for years pocketing millions on word of mouth and well targeted Internet ads, but instead they decided to buy out all sports TV and radio programming and bombard sports fans in an effort to ramp sustainable gains into a massive valuation ahead of the eventual IPO. It's the same idiocy that occurred with poker ten years ago.
People never fucking learn that Vegas, eventually, will always win.
or maybe they aren't as dumb as some have opined and they knew there was extraordinary regulatory risk so they went as far and as fast as they could (with investors money) cashed out in increments along the way and now are content to just sunset the thing?
Without knowing how much they made it's hard to say any of this was dumb.
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