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Cleveland Browns (Factory of Sadness)

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Shedeur Sanders earns reported $17.7 million in licensing income in 2025, breaking Tom Brady's record​

Shedeur Sanders is still battling to become the No. 1 quarterback for the Cleveland Browns, but he has already cemented himself as No. 1 in another area.

The Browns quarterback reportedly earned $17.7 million from NFLPA Group Licensing Income in 2025, per Front Office Sports.

To put into perspective how much money the then-rookie quarterback earned, the previous record was held by Tom Brady. The future Hall of Fame quarterback earned $9.5 million from the NFLPA Group Licensing Income in the 2021-2022 season.

Sanders surpassed Brady’s previous record by nearly doubling it. To further show how much the Browns QB earned, J.J. McCarthy led this metric for the 2024-2025 season, taking home $4 million.
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All told for his rookie campaign, he finished with 1,400 passing yards, 7 touchdowns and 10 interceptions. Sanders started seven games with a 3-4 record.

Despite his career getting off to a slow start, the quarterback knew how to market himself, and he was a fan favorite in college thanks to his media presence and his signature celebration, which was mimicked across the sports and entertainment industries.
 
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