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https://frntofficesport.com/how-to-...ble-to-marketable-and-profitable-fed4efe90dd6
How to Take Mascots from Lovable and Huggable to Marketable and Profitable
Butler and Ohio State are two universities leading the way when it comes to mascot engagement.
More often than not, life doesn’t go as planned. In many vocations, organizations seek to establish a set of guidelines for how to handle the predictable or the extraordinary.
Recently, two top universities, both located in the Midwest, joined together to share some of these best practices, advice and case studies related to their use of their school’s mascots in a conference in Orlando. Before arriving on-site, they faced extraordinary circumstances that forced them to put their own playbook to use in a very public way.
Cont'd ...
How to Take Mascots from Lovable and Huggable to Marketable and Profitable
Butler and Ohio State are two universities leading the way when it comes to mascot engagement.
More often than not, life doesn’t go as planned. In many vocations, organizations seek to establish a set of guidelines for how to handle the predictable or the extraordinary.
Recently, two top universities, both located in the Midwest, joined together to share some of these best practices, advice and case studies related to their use of their school’s mascots in a conference in Orlando. Before arriving on-site, they faced extraordinary circumstances that forced them to put their own playbook to use in a very public way.
Cont'd ...
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Hoping Brutus isn't ordering sex toys to work and banging any poster's old lady.
We don't need anymore of that.
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