You could have gotten stuck staring at the Domers box as well:
Wheaties Hails Collegiate Football Traditions
Special-edition packages celebrate the long standing traditions of the University of Georgia Bulldog,; University of Michigan Wolverines, and the University of Notre Dame, Fighting Irish
09/15/2006
With the college football season in full gear, Wheaties? announces three special-edition packages rolling out this week featuring three elite college football programs. All three colleges have built a steadfast tradition by which the standard in football has been set, and all three have a rich heritage of championship football, befitting of the ?Breakfast of Champions?? tradition of honoring great champions.
Tradition is defined as ?the handing down of beliefs, legends, and customs from generation to generation,? and over the past century, all three celebrated schools have built a profound legacy around college football, putting their stake in the ground for generations to come. University of Georgia teams have been recognized as national champions five times (1927, 1942, 1946, 1968 and 1980) throughout history. In addition, the Bulldogs have earned the sixth-most bowl invitations in the history of college football and boasted two Heisman Trophy winners. With over 800 victories and 100 winning seasons, Notre Dame Fighting Irish has claimed the national championship 11 times (1920, 1924, 1929, 1930, 1943, 1949, 1953, 1966, 1973, 1977 and 1988) and produced seven Heisman Trophy winners throughout its proud history. Boasting 11 national championships (1901, 1902, 1903, 1904, 1918, 1923, 1932, 1933, 1947, 1948 and 1997), three Heisman Trophy winners and 73 consensus All-Americans, the Michigan Wolverines own the all time greatest number of wins in collegiate football history.
The University of Georgia package features Head Coach Mark Richt on the front of the box and famed Bulldog mascot UGA on the back bottom right corner, while both the Wolverines and the Fighting Irish packages feature an image of the football stadium on front and the pep band on the back bottom right corner of the box.
?This is a tremendous tribute to an esteemed program that has been successfully built over generations.? said Mark Richt, the famed Georgia Bulldogs Head Coach who led Georgia to three SEC Eastern Division titles in the last five years. ?We are thrilled to be featured on the Wheaties box, and I personally am proud as Head Coach to share this honor with my family, the school and program supporters.?
?We are truly honored to be recognized as champions by appearing on the ?Breakfast of Champions? box,? said Bill Martin, Director of Athletics at the University of Michigan. ?We have a proud heritage of championship football, and this is a great way to celebrate that heritage.?
?This is a unique privilege for a football program that has worked very hard over the years to reach the pinnacle of success in collegiate sports,? said Chuck Lennon, Notre Dame?s Associate Vice President for University Relations and Executive Director of the Alumni Association. ?The front of a Wheaties box is an accomplishment the entire school and all our alumni, as well as Notre Dame fans everywhere, can celebrate together.?
?The three colleges featured on the package showcase hard work, dedication and a long-standing tradition of championship programs that have set the standard in the world of college football,? said Wheaties Marketing Manager Eric Treschuk. ?Each has made its unique mark in the world of collegiate sports, and it is a privilege to feature these standout programs on the Wheaties box.?
The new 18-ounce Wheaties package is now available regionally. Other college teams that have been featured on past Wheaties boxes include the University of Nebraska, Northwestern University, Texas Western University (now named the University of Texas at El Paso) and the University of Texas.
*Wheaties package image available at
www.businesswire.com.
Launched in 1924, Wheaties is the No. 1 whole-grain wheat flaked breakfast cereal in the country. The brand began its association with sports in the mid-1930s with a sign on the left field wall at Nicollet Park near downtown Minneapolis. General Mills? broadcast deal with the minor league Minneapolis Millers on WCCO Radio included the large signboard that Wheaties would use to introduce its new ad slogan: ?Wheaties?The Breakfast of Champions.? From that rather humble beginning, Wheaties has built a heritage that includes many of the greatest athletes of all time. Learn more at
www.wheaties.com.