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What's going on is they lost to their rival again, barely beat perennial whipping-boys Kansas and then lost to TCU. Their "Texas is back!" season has devolved into just another season in their decade-long death march to eternal mediocrity.

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What's going on is they lost to their rival again, barely beat perennial whipping-boys Kansas and then lost to TCU. Their "Texas is back!" season has devolved into just another season in their decade-long death march to eternal mediocrity.
The worst thing about singing "We're baaaaaack" is that you are admitting you've been irrelevant in first place.
 
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Everyone is "back" in some form or fashion according to lazy writers(i.e. scUM, Notre Dame, Miami, etc)

How lazy is it though?

You get clicks/eyeballs from the fans of the team that's "back" as well as all the other fans that go nuts about you claiming that said team is "back".

Delivering clicks/eyeballs is how these guys feed their families.
 
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How lazy is it though?

You get clicks/eyeballs from the fans of the team that's "back" as well as all the other fans that go nuts about you claiming that said team is "back".

Delivering clicks/eyeballs is how these guys feed their families.

Well fed, tormented families because their daddy/husband is a douche canoe.
 
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How lazy is it though?

You get clicks/eyeballs from the fans of the team that's "back" as well as all the other fans that go nuts about you claiming that said team is "back".

Delivering clicks/eyeballs is how these guys feed their families.
It's lazy because it takes little effort to rile a fanbase and these writers know that.
Yes, it's clickbaity
 
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