t_BuckeyeScott
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But if you're NewsCorp its good business.(Maybe this has already been discussed in this thread, but my search for News Corp came up empty, so here goes...)
2 + 2 finally came out to 4 this morning after reading the latest Dispatch article on the BTN fiasco. I never quite understood why Direct TV could cut a deal and nobody else seems even close.
Turns out that the parent company of Fox - 49% owner of the BTN - is News Corp. Controlling ownership of Direct TV also rests with News Corp. And News Corp is ultimately controlled by a man who goes by the name of Murdoch.
So, not only is Direct TV more or less just passing money around within the company by subscribing to BTN, but it is in News Corps best interest NOT to broker a deal with TW and other major players until after they have moved their more rabid fan base over to Direct TV.
I wouldn't look for BTN to start negotiating in earnest until after Direct TVs installers can get a day off. And they are only going to get busier come September 2nd when the fan base understands what it really means to get their only look at the this years version of the Buckeyes via a few clips on Sports Center. And there will be darn few clips of OSU - YSU even there.
I was also looking at the numbers for all of this. TW has 600,000 customers in Central Ohio. At $1.10 each per month that is just shy of 8 million dollars per year that the Big Ten wants for four football games and some number of basketball games JUST from the people of central Ohio.
Direct TV is the easy answer. I just don't know if I am willing to mortgage my sole to Rupert just yet. (Not that TW is the second coming of Mother Teresa.)
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