Muck
Enjoy Every Sandwich
Dryden;1851002; said:Do any other athletic brands have as big an inferiority complex as Under Armour? UA's ads have been like this for 5 or 6 years running now, always with the veiled references to Nike. I really can't think of any Adidas or Reebok campaigns that were like this.
If you were aggressively pursuing a market who would you target within that market? Naturally you'd try to position yourself as a better alternative to the dominate player.
Who should UA be going after....Pony?
Hell if I was UA I'd be putting up clips talking about every time Nike comes out with new 'exclusive' cleats for some team ... that said team ends up having problems with Nike's new uber-design because they're garbage.
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