I loved Madison... but then I wasn't at the stadium... I was there for a reunion with fellow Vietnam vets while the badgers were playing... and beating... the buckeyes in Columbus. But if you like bars, brats and beer you can't miss. State street is full of them. Stop in and see the Rathskellar, UW's student union. Looks right out on Lake America.
Sorry I can't come up with the name of the bar.... What hotel are you staying in? Ours was only a block or two from the capitol... Take State to the southwest corner of capitol square, south side of the street and you're right there. I'll e-mail one of the guys who set the reunion up and see if he can help.