Beating their ass isn't enough. There needs to be intentional, malicious humiliation.
I've never been pro-trolling, I've never been one to want to humiliate or denigrate an opponent. I've always felt there's a certain level of honor one conducts themselves with, and treats the same for anyone lining up across the field from you. Yes, that even included UM (at one point) mostly because there was a sanctity to The Game.
But now? Fuck that and them. At the top-down from the university, the administration, the professors, the students, the players and coaches. If you find yourself justifying and/or reveling in, what is now, proven cheating and cover-up, then I have zero regard for you as a person. It's a moral rot.
Even worse than that? - Those who flaunt(ed) the lack of punishment.
Now? There is no honor, there is no respect, there is nothing that can or should be reserved and shown to that God forsake institution and team.
Score early, often, then start going for 2 after touchdowns. Celebrate every single score like it's a banquet even if you draw a penalty or two. Dance on their logo midfield when you get the chance. Do not shake their hands at any point prior, during or after the game, not even in jest. That goes double for Day to Moore.
Class, honor, respect and dignity are only conveyed to those who conduct themselves worthy of receiving it. You want to act like scUM? Then you'll be treated like scUM.
Give no quarter and ask for none in return.