Wal-Mart Launches Aggressive Holiday Price Cut Promotion - 11/6/2008 12:50:00 PM - TWICE
Wal-Mart Launches Aggressive Holiday Price Cut Promotion
Consumer Electronics Products Highlighted
By Colleen Bohen -- TWICE, 11/6/2008 12:50:00 PM
Bentonville, Ark. -- Wal-Mart has announced an aggressive fourth quarter price-cutting promotion with CE products taking a lead role.
Called "Operation Main Street," the promotion is described by Wal-Mart as "a series of initiatives" that will start Saturday, Nov. 8 and run for seven weeks and is designed to help those consumers hit by the economic downturn.
The retailer is anticipating the initiatives will help consumers save $200 million on top of any savings they might see by shopping Wal-Mart?s regular prices.
Wal-Mart will offer discounts on thousands of products from a wide range of categories such as CE, toys, home, grocery and health. For instance, in electronics, it said it will reduce a Magnavox Blu-ray Disc player from $229 to $198.
In addition, this Saturday, Nov. 8 there will be special offers on certain CE products. Featured items will include a 2GB Sony Walkman MP3 player for $49, a Compaq CQ-13WM 15.4-inch laptop with 2GB RAM and 160GB hard drive for $298, as well as a variety of video games at $19.82. The retailer will also include a $100 Wal-Mart gift card with the purchase of a $399 Sony PlayStation3 or a $30 Wal-Mart gift card with the purchase of a $129 Sony PlayStation2.
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