Agree with Thump. The gatorade bit has long outlived the humor. It's kind of like someone telling you the funniest joke you ever heard every single week. Pretty soon it's not very funny.
What about T.O. using the cell phone last year after he caught the TD pass? Pretty funny right? But what if EVERY player that scored a TD went to the goal post and pulled a cell phone from behind the padding? Not too funny.