TOYS
NEW YORK -- At first blush, Mattel's IM-Me text messenger for girls seems to represent just another attempt at placing adult technology in underage hands.
But the wireless texting device -- a CrackBerry for little princesses -- addresses an interesting challenge for the increasingly tech-heavy toy industry: How do you get kids on the internet but protect them from the perverts, pedophiles and phishers that give parents nightmares?