LINKAGE
When it comes to Web search engines, Google is the winner by a wide margin, handling nearly twice the requests of its closest competitor, Yahoo! After all, people use Google as a verb synonymous with Internet research. But while cell phone users may say they're going to "Google" something on the Web, there's a good chance the search engine giant may not even be involved.
The emergence of Internet-connected mobile phones, or what's known as the Mobile Web, is turning the wireless search business into a horse race?one that's too close to call. Unlike its dominant role in search on the computer, Google's (GOOG) slim U.S. lead in search via mobile phones is far from secure.