Shaming into joining a gym

[jwinslow]

Ads: Bus Ad Shames You Into Joining a Gym by Showing Everyone Your Weight

This bus ad for Fitness First in Rotterdam, The Netherlands gives you the hard sell via shame. It uses a scale in the seat to display just how fat you are to everyone around.

I, for one, would be pretty pissed off if I didn't know about this thing and sat down to wait for the bus, only to notice people laughing at my weight. It's an attention grabbing ad, to be sure, but one that might just cross the line into ruining the bus stop rather than just advertising via it. But hey, if it's getting people to work out at Fitness First, it's effective. What say you?

 

[jimotis4heisman]

josh youd sit down and it would say you weigh what 150lbs?

 

[Mac]

Not really a big deal, and I think it's quite funny actually.

 

[Deety]

That would certainly encourage the pipe bomb toss-and-dash.

 

[jwinslow]

josh youd sit down and it would say you weigh what 150lbs?

maybe my gear. I'd tip the scales considerably higher

 

[scooter1369]

That's a heavy concept. I think the cons outweigh the pros but I'm sure their CEO agreed to this ad with measured sketicism. If it meets its goal, I'm sure they will use it on a much bigger scale

 

[OCBucksFan]

Awesome! That's better than the brutal honesty that comes with the Wii fit

 

[FCollinsBuckeye]

That's a heavy concept. I think the cons outweigh the pros but I'm sure their CEO agreed to this ad with measured sketicism. If it meets its goal, I'm sure they will use it on a much bigger scale

 

[shetuck]

 

[martinss01]

... shouldn't it be on fire as well? an error of that magnitude typically causes explosions does it not?

 

[scooter1369]

... shouldn't it be on fire as well? an error of that magnitude typically causes explosions does it not?

I don't know about that, but if he sits there long enough, the bench may turn into diamonds