guess im not seeing the story here... can't say i pay that much attention to the commercials as it seems a waste of money to me. but my understanding is they don't claim they can stop someone from walking down the street telling random people "my name is steve and my social is...". if some company, such as a quick cash place, doesn't run a proper back ground check there really isn't much anyone can do to stop them from giving someone else money in your name due to their own negligent business practices. the one potential benefit of having life lock in that type of situation is if they stand beside you in the fight to clear your name. or in this case, prevent it from actually being tainted in the first place. if they fight that battle for you, and I would hope they do, that in and of itself would damn near make it worth the 10 bucks a month. unfortunately i have the feeling they do not do this.
the real story here, and thank you media for once again for completely dropping the ball, isn't that this guy got his identity "stolen". the real story is how much aggravation has he actually had to deal with and how has this "theft" actually affected his life? does he have 15 outstanding parking tickets and 2 warrants in various states that he has never actually been to? does he have 3 or 4 quick cash places trying to take him to court or put derogatories on his credit report? if not... im not sure what we are discussing other than a business that is making money off the lazyness/lack of knowledge of their rights displayed by their clients. not sure there is anything "wrong" with that persay...
