JordanW330
Guest
I-80 Football Show: We need to fix how we market sports!
JordanW330 via our friends at Land-Grant Holy Land
Visit their fantastic blog and read the full article (and so much more) here
Photo by Caten Hyde/The University of Texas Athletics/Getty Images
The sports industry is in a marketing crisis, from conferences selling naming rights to the NBA not taking care of the brand that made it famous.
Welcome to a new episode of Land-Grant Podcast Network’s I-80 Football Show. On this show, we travel down I-80 to talk all things Big Ten Football. After every week of action, we will catch you up on all the conference’s games and look ahead at the matchups, storylines, and players you should be paying attention to for the next week. My name is Jordan Williams, and I am joined by my co-host Dante Morgan.
The sports world lost two legends over the past couple of weeks with the passing of NBA legend Jerry West and MLB and Negro League legend Willie Mays. Both were two of the flag bearers for their leagues, making it what it is today.
Willie Mays helped break the color barrier in Major League Baseball, and is one of the greatest players to ever play the game with over 3,000 hits and more than 600 home runs to pair with more than 300 steals. No player has come near those numbers. Mays was one of the best all-around players we’ve ever seen.
Jerry West was a pioneer on the court, recognized for his impact on and off the court and his likeness being used as the NBA logo. West was successful on and off the court, being pivotal in creating the Shaw/Kobe Lakers and the Steph Curry Warriors dynasty. The sports world will miss these titans of the industry.
In the news recently, the Big 12 has had conversations around naming rights for their conference. Could we soon see the ‘Allstate 12’ conference? Money is important, especially as the sport changes, but there should be a better way to get money than naming your conference after another brand.
Marketing is a major issue in sports right now, including in the NBA, as the league has an issue marketing its future stars, focusing only on LeBron James even during the NBA Finals — which James was not a part of. The NBA season has come to an end, with Jaylen Brown leading the Boston Celtics to a championship over Luka Doncic and the Dallas Mavericks. The guys break down the finals, including who the biggest name is between the Finals MVP Brown and Jayson Tatum.
In their weekly pitstop, the guys discuss Angel Reese and her transition to the WNBA. Reese, after logging 16 points and 18 rebounds, broke the WNBA rookie record with seven straight double-doubles. Despite many doubts about her transitioning to the league, Reese has shown she belongs in the league. Can she turn into a star?
Follow the show on YouTube: @JordanW330
Follow the podcast on Instagram: @I80FootballShow
Connect with us on Twitter: Jordan: @JordanW330 and Dante: @DanteM10216
Continue reading...
JordanW330 via our friends at Land-Grant Holy Land
Visit their fantastic blog and read the full article (and so much more) here
Photo by Caten Hyde/The University of Texas Athletics/Getty Images
The sports industry is in a marketing crisis, from conferences selling naming rights to the NBA not taking care of the brand that made it famous.
Welcome to a new episode of Land-Grant Podcast Network’s I-80 Football Show. On this show, we travel down I-80 to talk all things Big Ten Football. After every week of action, we will catch you up on all the conference’s games and look ahead at the matchups, storylines, and players you should be paying attention to for the next week. My name is Jordan Williams, and I am joined by my co-host Dante Morgan.
The sports world lost two legends over the past couple of weeks with the passing of NBA legend Jerry West and MLB and Negro League legend Willie Mays. Both were two of the flag bearers for their leagues, making it what it is today.
Willie Mays helped break the color barrier in Major League Baseball, and is one of the greatest players to ever play the game with over 3,000 hits and more than 600 home runs to pair with more than 300 steals. No player has come near those numbers. Mays was one of the best all-around players we’ve ever seen.
Jerry West was a pioneer on the court, recognized for his impact on and off the court and his likeness being used as the NBA logo. West was successful on and off the court, being pivotal in creating the Shaw/Kobe Lakers and the Steph Curry Warriors dynasty. The sports world will miss these titans of the industry.
In the news recently, the Big 12 has had conversations around naming rights for their conference. Could we soon see the ‘Allstate 12’ conference? Money is important, especially as the sport changes, but there should be a better way to get money than naming your conference after another brand.
Marketing is a major issue in sports right now, including in the NBA, as the league has an issue marketing its future stars, focusing only on LeBron James even during the NBA Finals — which James was not a part of. The NBA season has come to an end, with Jaylen Brown leading the Boston Celtics to a championship over Luka Doncic and the Dallas Mavericks. The guys break down the finals, including who the biggest name is between the Finals MVP Brown and Jayson Tatum.
In their weekly pitstop, the guys discuss Angel Reese and her transition to the WNBA. Reese, after logging 16 points and 18 rebounds, broke the WNBA rookie record with seven straight double-doubles. Despite many doubts about her transitioning to the league, Reese has shown she belongs in the league. Can she turn into a star?
Follow the show on YouTube: @JordanW330
Follow the podcast on Instagram: @I80FootballShow
Connect with us on Twitter: Jordan: @JordanW330 and Dante: @DanteM10216
Continue reading...