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Homeless hotspot

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buckeyefool

buckeyefool

He's back and better than ever!
    • http://abcnews.go.com/Technology/sw...wi-fi-hotspots/story?id=15910344#.T1-QJhzblnV

    South by Southwest, the festival being held in Austin this week, has been chock full of interesting panels, lots of geeks on their phones, and marketing stunts. But the most daring marketing attempt -- and probably the biggest backfire -- has come from New York-based advertising agency Bartle, Bogle and Hegarty (BBH).

    The company turned homeless people on the streets of Austin into wireless hotspots.

    Knowing there would be high demand for free Internet at the event, the agency outfit 13 homeless people from Front Steps shelter in Austin with 4G MiFi devices, which broadcast Internet signals. Each participant was given a T-shirt to help advertise: "I'm Melvin, a 4G Hotspot."
     
    Just read about this, and I really don't understand the backlash. Unless something else is not being reported here (like canings in sub-cellars before they got their t-shirt) this seemed like a way to let the homeless of Austin make some money while the festival goes on. It can't be any more dangerous than what the panhandlers do down here which is stand on the medians in high traffic intersections so they can sell their newspaper (Called the Homeless Voice).
     
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    buxfan4life;2124731; said:
    Just read about this, and I really don't understand the backlash. Unless something else is not being reported here (like canings in sub-cellars before they got their t-shirt) this seemed like a way to let the homeless of Austin make some money while the festival goes on. It can't be any more dangerous than what the panhandlers do down here which is stand on the medians in high traffic intersections so they can sell their newspaper (Called the Homeless Voice).
    Click to expand...

    Totaly agree. If anything they are able to make some money without breaking the law. Not sure what the law is in Austin but many cities have laws against homeless begging for money. this way they are selling a service, thus within the law.
     
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    Get closer, I want to upload these pictures on my facebook!

    leslie-cochran.jpg
     
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    buckeyefool;2124718; said:
    Each participant was given a T-shirt to help advertise: "I'm Melvin, a 4G Hotspot."
    Click to expand...
    They were also paid $20 a day and allowed to keep all donations (which I'm sure was a pretty decent amount). I see zero problems with this...in fact, Bartle, Bogle and Hegarty should be commended for their idea.
     
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    Taosman;2124822; said:
    Pictures of stupid ass co-eds getting their jolie's with the homeless on Facebook just make me want to slap them and run their cell phones over with their decked out Jeeps.
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    So, do all the homeless dudes there wear cheerleader outfits?
     
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    Taosman;2124818; said:
    SXSW is widey recognized as the starting point for most of the new music coming out. A fantastic venue of music and food and entertainment.
    Saying otherwise is ill informed.
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    Its a circle jerk of the progressive blogosphere. Politically, musically, and socially.

    These are the people who laugh in your face when you haven't heard of a specific obscure band, turn up their nose when you offer to buy them a Bud Light, scoff at the notion of drinking Starbucks brand coffee, whisper quietly when you aren't dressed like them and mindlessly throwing money at anything holistic. All while on their $400 iPhones, natch.

    Its thousands of non-conformists behaving in exactly the same way.
     
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    BigWoof31;2124830; said:
    Its a circle jerk of the progressive blogosphere. Politically, musically, and socially.

    These are the people who laugh in your face when you haven't heard of a specific obscure band, turn up their nose when you offer to buy them a Bud Light, scoff at the notion of drinking Starbucks brand coffee, whisper quietly when you aren't dressed like them and mindlessly throwing money at anything holistic. All while on their $400 iPhones, natch.

    Its thousands of non-conformists behaving in exactly the same way.
    Click to expand...

    wow. which hipster pissed in your cheerios?
     
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    BigWoof31;2124830; said:
    Its a circle jerk of the progressive blogosphere. Politically, musically, and socially.

    These are the people who laugh in your face when you haven't heard of a specific obscure band, turn up their nose when you offer to buy them a Bud Light, scoff at the notion of drinking Starbucks brand coffee, whisper quietly when you aren't dressed like them and mindlessly throwing money at anything holistic. All while on their $400 iPhones, natch.

    Its thousands of non-conformists behaving in exactly the same way.
    Click to expand...

    Don't forget the fixies.
     
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    BigWoof31;2124830; said:
    Its a circle jerk of the progressive blogosphere. Politically, musically, and socially.

    These are the people who laugh in your face when you haven't heard of a specific obscure band, turn up their nose when you offer to buy them a Bud Light, scoff at the notion of drinking Starbucks brand coffee, whisper quietly when you aren't dressed like them and mindlessly throwing money at anything holistic. All while on their $400 iPhones, natch.

    Its thousands of non-conformists behaving in exactly the same way.
    Click to expand...

    Somebody did not get a hug at Burning Man.
     
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    BigWoof31;2124830; said:
    Its a circle jerk of the progressive blogosphere. Politically, musically, and socially.

    These are the people who laugh in your face when you haven't heard of a specific obscure band, turn up their nose when you offer to buy them a Bud Light, scoff at the notion of drinking Starbucks brand coffee, whisper quietly when you aren't dressed like them and mindlessly throwing money at anything holistic. All while on their $400 iPhones, natch.

    Its thousands of non-conformists behaving in exactly the same way.
    Click to expand...
    Was Michelle Malkin bitching about this in her newsletter this week?
     
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