JoJaBuckeye
First we take Michigan--then the whole world!
Why Geico's Cavemen Are Getting a TV Pilot (WSJ)
ABC's plan for a pilot based on Geico's cavemen highlights the blurring line between ads and entertainment. A spokeswoman for the ABC Television Studio, which will produce the pilot, said no executive would speak about the project because "it's way too premature to comment." She cautioned that there is no guarantee "Cavemen" will result in a prime-time show.
(Sorry...no link...this came to me via email...)
I can see where there might be possibilities. But a Geico-based show sprinkled with Geico commercials would definitely bomb. If it were me, and the show succeeded, I'd take the royalties and run.
ABC's plan for a pilot based on Geico's cavemen highlights the blurring line between ads and entertainment. A spokeswoman for the ABC Television Studio, which will produce the pilot, said no executive would speak about the project because "it's way too premature to comment." She cautioned that there is no guarantee "Cavemen" will result in a prime-time show.
(Sorry...no link...this came to me via email...)
I can see where there might be possibilities. But a Geico-based show sprinkled with Geico commercials would definitely bomb. If it were me, and the show succeeded, I'd take the royalties and run.