Twinkies may never die. Wonder Bread probably won't either.
Even after Hostess Brands announced that it is shuttering its operations Friday, the company, which entered bankruptcy protection for the second time in January, is expected to find buyers for its iconic brands that include Twinkies, Ho Ho's, Sno Balls, and Wonder Bread, according to several bankers who spoke on the condition of anonymity since they are preparing potential bids for the company's assets.
A spokesperson for Hostess did not return calls for comment. But bankers said the company will most likely break up its two key divisions: snack foods and the bread retailer.
The Twinkies' unit will probably attract the most potential bidders. Mexican bread company Grupo Bimbo; privately held McKee Foods, which makes Little Debbie snack cakes;Flower Foods, which owns Tastykake, and Canadian company Weston Foods are all seen as potential buyers for this division.
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