Dynamic Ticket Prices

[ScriptOhio]

Michigan using dynamic ticket prices

If you're trying to buy tickets to a Michigan football game this fall, it could be worth buying now -- or waiting -- because of the Wolverines' move to a dynamic ticketing model this season.

Single-game ticket prices will vary based on current market values for the ticket. For example, the price for Michigan games against Central Michigan and Akron might not move much off the season-ticket price of $65. But for a premium opponent such as Notre Dame, Nebraska or Ohio State, the school could end up charging at least double the initial ticket price, depending when a person buys the ticket and how much supply is left based on the demand.

While Michigan won't be the first school to move toward a dynamic ticketing model, it might be the most high profile. Cal started using QCue -- the same company Michigan hired -- last season. So has Georgetown basketball. South Florida and Washington have used another dynamic ticketing company, Digonex, to experiment in college sports.

This has become a popular model in professional sports and the music concert and airline industries.

The new ticketing policy will only apply to single-game tickets for Michigan, not season tickets or specialty packs. Michigan set its expected end zone initial dynamic prices to range anywhere from $65 (Akron) to $195 (Notre Dame) per seat. Michigan-Ohio State is estimated at $175 per seat at this point. Michigan single-game tickets go on sale July 30 to donors and Aug. 1 to the general public.

"Dynamic pricing is a practice that has been widely used throughout the travel industry and is quickly becoming the standard across sports and entertainment organizations," Michigan chief marketing officer Hunter Lochmann said in a statement. "Pricing dynamically will allow us to adjust single-game ticket prices upward or downward based on real-time market conditions with the biggest factor being fan demand and ticket scarcity.

Entire article: http://espn.go.com/college-football...higan-sets-dynamic-ticket-prices-based-supply

Isn't this basically "scalping tickets" by scUM?

 

[horseshoe1]

Been to Outhouse 4 times (my stupidity). They would have to pay me to go again.

 

[CleveBucks]

I've been there twice. The stadium is a real shithole, but the tailgating scene was pretty good. Plenty of room to set up in the HS across the street, nobody around to check open containers, and there were almost as many OSU fans as mich. fans (2005).

 

[ScriptOhio]

Here's what the scalpers are currently asking...

College football's most expensive 2013 tickets: Alabama-Texas A&M tops the list

With two months until college football kicks off, the most expensive ticket in the country belongs to Alabama's showdown at Texas A&M on Sept. 14.

The average asking price for Alabama-Texas A&M is $626.42, easily making it No. 1, according to an analysis by TiqIQ. The company computes averages by looking at listed resale prices that includes all major sellers, such as StubHub and eBay.

Sixteen of the 30 highest-priced tickets involve SEC teams. Alabama, winners of three of the past four national championships, is part of five of those games: Texas A&M, LSU ($370.29), Auburn ($348.34), Virginia Tech ($311.44) and Mississippi State ($266.28). The Iron Bowl ranks 14th on the national list and sixth in the SEC.

See the entire list (three games are in "the Shoe"): http://www.al.com/sports/index.ssf/2013/07/college_footballs_most_expensi.html#incart_flyout_sports

 

[campbellronald7]

Yes it totally is them scalping tickets. From a sports event management perspective though, this is smart. They are beating the scalpers at their own game.

 

[ScriptOhio]

Another interesting change in scUM's ticket policy:

New Michigan seating policy favors loyalty of fans

It did not take long for Michigan to change the general admission ticket plan. After just one season, Michigan will remove the general admission ticket policy and implement a new method that reportedly is aimed to favor loyalty of the fans who showed up to games in 2013.

According to MLive.com, Michigan’s new ticket policy for students will give preference to those students who showed up for games on time last season, giving those students better seats in the Michigan Stadium student section. So those students who showed up early for the Akron game last season may get the edge over the students who showed up late for a home game against Minnesota.

“Our goal has always been for students to attend games and arrive early, and this new plan reinforces that goal,” Hunter Lochmann, Chief Marketing Officer for Michigan Athletics, said in a release issued by the university. ”From the student perspective, feedback through [Michigan 's Central Student Government] as well as multiple surveys showed that sitting in reserved groups was the students #1 concern and this plan addresses that feedback. Michael and Bobby were great partners in helping create this solution.“

Entire article: http://collegefootballtalk.nbcsport...chigan-seating-policy-favors-loyalty-of-fans/