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Everybody is somebody else's weirdo.
Cavs, Goodyear announce partnership; Wingfoot logo will appear on team's jerseys in 2017-18 season
The Cleveland Cavaliers' extensive Akron ties will be prominently displayed on their uniforms next season.
The team and Goodyear Tire & Rubber Company announced on Monday, May 15, that they have struck a multiyear sponsorship agreement in which Goodyear's iconic Wingfoot logo will appear on the Cavs' uniforms, beginning with the 2017-18 season.
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When Bloomberg broke the news in February, reporter Scott Soshnick estimated that the deal could be worth $5 million to $10 million annually. The Cavs are the sixth NBA team to announce a jersey patch sponsorship, and four of the previous five were all reportedly worth at least $5 million per season.
The Philadelphia 76ers' partnership with StubHub and the Sacramento Kings' jersey patch deal with Blue Diamond reportedly are worth about $5 million annually. The Boston Celtics and Brooklyn Nets, meanwhile, have respective agreements with General Electric and software company Infor that reportedly are in the $8-million-per-year range.
The only jersey patch deal that didn't check in at $5 million or more was the Utah Jazz's partnership with Qualtrics. The fast-growing tech firm's partnership with the Jazz is estimated to be worth about $4 million annually, according to Forbes.
When the league announced the three-year pilot program, commissioner Adam Silver estimated it could be worth $100 million per year. That figure now seems to be significantly lower than the expansive value sponsors see in the 2½-inch-by-2½-inch square patches. Monday, ESPN reported that Goodyear could be receiving about $30 million in annual advertising value via the jersey patches.
Entire article: http://www.crainscleveland.com/arti...unce-partnership-wingfoot-logo-will-appear-on
The Cleveland Cavaliers' extensive Akron ties will be prominently displayed on their uniforms next season.
The team and Goodyear Tire & Rubber Company announced on Monday, May 15, that they have struck a multiyear sponsorship agreement in which Goodyear's iconic Wingfoot logo will appear on the Cavs' uniforms, beginning with the 2017-18 season.
.
.
.
When Bloomberg broke the news in February, reporter Scott Soshnick estimated that the deal could be worth $5 million to $10 million annually. The Cavs are the sixth NBA team to announce a jersey patch sponsorship, and four of the previous five were all reportedly worth at least $5 million per season.
The Philadelphia 76ers' partnership with StubHub and the Sacramento Kings' jersey patch deal with Blue Diamond reportedly are worth about $5 million annually. The Boston Celtics and Brooklyn Nets, meanwhile, have respective agreements with General Electric and software company Infor that reportedly are in the $8-million-per-year range.
The only jersey patch deal that didn't check in at $5 million or more was the Utah Jazz's partnership with Qualtrics. The fast-growing tech firm's partnership with the Jazz is estimated to be worth about $4 million annually, according to Forbes.
When the league announced the three-year pilot program, commissioner Adam Silver estimated it could be worth $100 million per year. That figure now seems to be significantly lower than the expansive value sponsors see in the 2½-inch-by-2½-inch square patches. Monday, ESPN reported that Goodyear could be receiving about $30 million in annual advertising value via the jersey patches.
Entire article: http://www.crainscleveland.com/arti...unce-partnership-wingfoot-logo-will-appear-on
