Deion Sanders has a big fan in his new boss: Colorado athletic director Fernando Lovo. During his introductory news conference Monday, Lovo acknowledged the importance of Sanders, who has put the Buffaloes back on the football map.
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New Colorado AD Fernando Lovo aims to make Buffs 'global brand'
Deion Sanders has a big fan in his new boss.
Colorado athletic director Fernando Lovo might not know his way around Boulder just yet -- or even his way around his new office building -- but he certainly realizes the importance of Sanders, who has put the Buffaloes back on the football map even if he has had only one winning season in three years.
"With Coach Prime's national notoriety and who he is as a person, first and foremost, and his ability to reach a lot farther than maybe some other coaches might be able to because of who he is, I think is a real advantage for us. We want to be a global brand. It's on us as administrators to provide him with the resources he needs. But in terms of who he is as a person and the reach that he has, it's a really special dynamic to have, and I'm excited to leverage that."New Colorado AD Fernando Lovo
"We want to be a global brand. It's on us as administrators to provide him with the resources he needs. But in terms of who he is as a person and the reach that he has, it's a really special dynamic to have, and I'm excited to leverage that."
Lovo inherits a sports department that is looking at a projected $27 million deficit by the end of the school year. That's due in part to the $20.5 million revenue share with athletes.
Lovo is brainstorming for innovative solutions to help raise funds without making cuts....
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Lovo also worked in athletic administration at Texas, Ohio State and Houston. He got his start in college sports in the football program at Florida, his alma mater, where he once was a student equipment manager.
"I can't wait to stand in Folsom Field and see Ralphie run for the first time," Lovo said. "It's one of the great traditions in all of college sports, and it's just unbelievable. Can't wait to see it.
"Traditions, they matter here. But so do expectations."
Just sayin': Yeah, good luck with your "brainstorming". Lovo, if you ever get tired of watching Ralphie run I know how you could come up with some money...
(Just kidding, I like Ralphie too. Now if you were at Texas, Bevo would be another matter.)


