CCI
Metal Rules
Cocaine Energy Drink? Well, sort of. Convenience-store operator 7-Eleven Inc. is telling franchises to pull a high-caffeine drink from its shelves because of the product's name, Cocaine.
Complaints from parents of teens, who are a big part of the drink's demographic prompted the company to take action.
The energy drink is made by Redux Beverages of Las Vegas, which markets the beverage as "The legal alternative," with each 8.4-fluid ounce can containing 280 milligrams of caffeine. The caffeine count is more pep than a cup of coffee, a can of Coca-Cola or even the leading energy drink, Red Bull.
Cocaine is packaged in red cans, with the name spelled out in what are meant to resemble lines of white powder. It's all part of the company's plan to stand out in the fast-growing energy drink market.
This isn't the first time Cocaine has been pulled. Many stores in the New York area pulled the drink after local politicians complained.
Link: http://www.postchronicle.com/news/original/article_21246130.shtml
Complaints from parents of teens, who are a big part of the drink's demographic prompted the company to take action.
The energy drink is made by Redux Beverages of Las Vegas, which markets the beverage as "The legal alternative," with each 8.4-fluid ounce can containing 280 milligrams of caffeine. The caffeine count is more pep than a cup of coffee, a can of Coca-Cola or even the leading energy drink, Red Bull.
Cocaine is packaged in red cans, with the name spelled out in what are meant to resemble lines of white powder. It's all part of the company's plan to stand out in the fast-growing energy drink market.
This isn't the first time Cocaine has been pulled. Many stores in the New York area pulled the drink after local politicians complained.
Link: http://www.postchronicle.com/news/original/article_21246130.shtml
