Signings not as popular
Once-celebrated moves overshadowed by lack of productivity, injury
By Brian Windhorst
Beacon Journal sportswriter
<!-- begin body-content -->DALLAS - Last summer the Cavaliers spent millions to improve their depth and the talent level surrounding LeBron James.
In general, the signings were lauded by the local and national media. Based on previous performances and the way the new group of players' skill sets seemed to fit, everything looked like a match.
Expectation and execution can be very different.
There have been some disappointments resulting from General Manager Danny Ferry's best-laid plans from last summer. With Larry Hughes, it was a bad-luck injury. With Damon Jones and Donyell Marshall, the gunners brought in to spread the floor and free James, there have been letdowns.
With Jones and Marshall as the centerpiece, the Cavs' bench play has been a sore spot all season. It was magnified in the recent trip to Florida, where in losses to the Orlando Magic and Miami Heat, the Cavs' reserves were outscored by a combined 105-17 by the Heat and Magic reserves. Tonight, the deep and talented Dallas Mavericks await.
That massive point differential could be an anomaly, but this isn't: the Cavs' reserves have been outscored by the opposition in six of the past seven games by 117 points.
During that stretch, the reserves have managed to add just 12 points a game, on average, to the effort. This season, they have been outscored by the opposition 36 times. That's why it was no shock that James' 47 points in Sunday's loss to the Heat represented more than half the Cavs' total.
Needless to say, games like that were not part of the grand plan.
``I don't look at it as our bench versus their bench,'' Cavs coach Mike Brown said. ``But we haven't been getting the point production.''
Spin it in any fashion, the numbers look as dreary as the results. Marshall is averaging his fewest points per game in four seasons, 9.4, and at 38 percent, is having the worst shooting season of his career. Jones is averaging the fewest points in three seasons and is shooting a career-low 35 percent on 3-pointers.
That's not what the Cavs thought that they were buying for the $40 million that they invested in them to bolster the bench. Brown, who built a rotation earlier that inserted Marshall and Jones together at the same junction in every game, has noticed.
Brown has been more reluctant to play them of late as their production has continued to trail off. Instead of always putting them in the game midway through the first and third quarters, he has waited to see how the front-line starters perform before going to the second unit.
In the past nine games, Marshall has averaged just 4.4 points and has played his minute average, 27 per game, just once. In the same span Jones has averaged just 3.3 points and not once played his minute average, which is 25.
``Opportunities have to be there for there to be production,'' Jones said. ``This game is all about opportunity. We just have to capitalize on the minutes we're given. For whatever reason, it is not getting done.''
It could be a chicken-and-egg type of debate, as the Cavs haven't been taking advantage of opportunities. Brown has relied on James and new pickup Flip Murray for huge minutes as well as extending Anderson Varejao's time on the floor ahead of Marshall.
Whether the trend changes down the stretch of the season is yet to be seen. At some point, when Hughes is able to return, Murray's move to a reserve role could change things. But until then, Marshall and Jones will continue to be asked to carry the offensive burden off the bench.
``It's not a worry for us,'' James said. ``They are going to pick it up, and they know what we need them to do.''