BTN Communications
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BTN Plans a Unique Look and Presence in New York City
BTN Communications via Big Ten Network
With the use of iconic advertising, custom art installations and a world-renowned design team, BTN today announced plans to keep up in the city that never sleeps. The campaign, centered on the Big Ten Men’s Basketball Tournament Presented by SoFi, began on Monday and will run through the conclusion of the tournament on Sunday, March 4. With the guidance of creative and media agency of record Fallon, and the creative work of Van Orton Design, fans around Madison Square Garden and commuters heading to and from Penn Station will be surrounded by reminders of the tournament’s debut in New York
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BTN Communications via Big Ten Network
With the use of iconic advertising, custom art installations and a world-renowned design team, BTN today announced plans to keep up in the city that never sleeps. The campaign, centered on the Big Ten Men’s Basketball Tournament Presented by SoFi, began on Monday and will run through the conclusion of the tournament on Sunday, March 4. With the guidance of creative and media agency of record Fallon, and the creative work of Van Orton Design, fans around Madison Square Garden and commuters heading to and from Penn Station will be surrounded by reminders of the tournament’s debut in New York
Continue reading...