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This is nothing more than an affinity marketing effort by ESPN. You see, college fans take their mascot losing as a "dis" on their own identity. It's a really great ticket to driving the visits to the site and then raking in all that ad revenue.
Watch all the little lemmings run and try to drive up the scores for their mascot and then watch the money roll in. I don't think so!
ESPN can do anything they want but we all know that Brutus has won this before. We know that ESPN has already identified the OSU-UM rivalry as the top rivalry in sports, ahead of even Muhammad Ali and Joe Frazier. We know what they are losing and so do they.
So, please, forget this crap. Brutus has way too much class for these losers!