I believe the big perk they would want would be revenue.
They get a huge perk & boost by tapping into the BTN/ESPN revenue, especially with the uptick that Notre Dame will bring.
Really the only perk I would give them would be if they would switch over as soon as they could (and not wait for the NBC contract to end) is to allow them to continue have their home games broadcast on NBC.
1) Current contract thru 2015. Expansion won't start this fall season, so they have 4 years left.
2) Expansion will likely take effect a few years after it is announced, reducing that total further.
3) The ND road games, coaches shows and other sports are still a nice perk until NBC runs out.
4) NBC needs money, maybe they'd rather get a buyout for those years anyway.
I believe Rutgers can become a solid program in the Big Ten (football-wise at least). First key would be the extra revenue to keep Schiano there. With the extra revenue you can add to facilities and coaching staff along with recruiting budgets as he has shown he can recruit. Imagine what he can do by selling the Big 10.
Why isn't he doing it now though? Since their glorious 06 season, he has finished the regular season 7-5, 7-5 & 8-4.
Could it happen? Sure, but I'm not sure it's probable. The b10 already has Rutgers like teams in Ill, Purd, MSU & some of the additions (A&M, Miz, Neb if they don't sustain success).
To go 8-4:
Rutgers beat: Howard 2-9*, FIU 3-9, Maryland 2-10, Texas-S 6-5*, Army 5-7, Conn 8-5, USF 8-5, Lville 4-8
Rutgers lost to: 12-1 Cinci, 10-3 Pitt, 4-8 Cuse, 9-4 WVU
To go 8-4 in expanded b10, 9 conf 3 ooc:
7 games against: 10-2 OSU, 10-3 PSU, 6-6 MSU, 5-7 UM, 4-8 IU, 5-7 PUR, 6-6 ND
2 games against: ________ , _________
* - 2 of these: 9-3 WIS, 6-6 MIN, 10-2 IOW, 8-4 NW, 10-4 NEB, 8-5 MIS, 3-9 ILL
I'm not sure they can consistently beat MSU, UM, PUR, NW (w/ Fitz), or a number of the West division. UM is not going to be this weak by the time expansion happens. Harbaugh or someone will have them respectable.
It becomes even more unlikely if you expand to 16 with the opposite division featuring Texas & TexA&M, and a team like Illinois ends up in the east.