• New here? Register here now for access to all the forums, download game torrents, private messages, polls, Sportsbook, etc. Plus, stay connected and follow BP on Instagram @buckeyeplanet and Facebook.

AJHawkfan

Wanna make $14 the hard way?
http://money.cnn.com/2005/08/03/news/international/adidas_reebok.reut/index.htm?cnn=yes

Adidas laces up Reebok for $3.8B
Sporting goods merger aimed at challenging Nike for dominance in industry, especially in U.S.
August 3, 2005: 5:45 AM EDT

FRANKFURT, Germany (Reuters) - German sports goods maker Adidas-Salomon is buying U.S. rival Reebok in a 3.1 billion ($3.8 billion) deal to expand its reach in Nike's home market.

Adidas, the number two in the sporting goods industry behind Nike, said Wednesday it is buying the outstanding shares of No. 3 player Reebok (Research) for $59 per share in cash, a 34 percent premium to Reebok's closing share price Tuesday.

The deal will more than double Adidas' sales in North America and boost its basketball and sports lifestyle fashion business. The deal complement Adidas' strengths in Europe and Asia and its focus on sports such as soccer which are popular there.

The acquisition still needs approval of Reebok shareholders and antitrust authorities. Adidas expects to close the deal in the first half of 2006.

Shares in Adidas initially dropped 4 percent in Frankfurt as Adidas said it would help fund the takeover with equity and as some analysts questioned the benefits of the takeover.

"We are sceptical because the deal is driven by U.S. expansion plans and offers few synergies," said Sal.Oppenheim analyst Joerg Frey.

With combined 2004 sales of roughly 9 billion, the new group will close in on Nike's $13.7 billion in revenue in its fiscal year ended in May.

"Together, we will expand our geographic reach, particularly in North America, and create a footwear, hardware offering that addresses a broader spectrum of consumers and demographics," Adidas Chief Executive Herbert Hainer said in statement.
Better-than-expected income

Separately, Adidas said its net income in the second quarter rose 33 percent to 94 million, when adjusted for the sale of its ailing winter-sports brand Salomon to Finland's Amer Sports -- beating the average analyst estimate.

Sales rose 8.2 percent to 1.52 billion, which was also slightly above the average estimate of 1.486 billion, driven by growth in all regions except Europe.

For 2005, the Bavarian firm reiterated net income from continuing and discontinued operations would rise 20 percent.

The Reebok takeover will boost earnings per share by an unspecified amount in the first year after closing the deal, Adidas said.

It also expects annual cost savings to the tune of 125 million by the third year after closing the deal.

The news comes one week after Adidas' smaller rival Puma unveiled plans to close the gap on Adidas and Nike by making acquisitions and entering new markets.
 
Um, puma makes cool casual shoes and soccer shoes... but that's about it. I'd love to see how they would have "closed the gap."

One thing that wasn't clear from the article... is this just a matter of Adidas profiting from the co-brand Reebok, or will there be any crossover models between the two?
 
Upvote 0
HP bought Compaq.

Mercedes bought Chryler/Dodge.

Consolidations usually do not add value. What it says to me is we are too dumb to come up with anything new that someone will buy so we will try to buy our way into a market. You may get the benefit of having some additional power with your suppliers and you reduce head count in admin.

Oil companies merge but that is just buying reserves and refining capacity. It would be hard not to make money in today's oil market.

I do wear Reeboks but that is because I had a hard time finding a leather shoe to fit my size 14 foot. Can't remember buying a Puma or Adidas for a long while.
 
Upvote 0
Back
Top