Big Ten Network
See 2nd half of article.
Notebook: Pioneering spirit of MWC could start trend
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</TD><TD noWrap>May 23, 2006
By Dennis Dodd
CBS SportsLine.com Senior Writer
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Craig Thompson wants you to be able to watch Air Force football from your phone. Check the San Diego State score while eating your corn flakes. Watch highlights of TCU while on the, uh, commode.
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The MWC commish wants Air Force football available on TV, DSL, satellite, phone and Internet. (Getty Images) </TD><TD width=15></TD></TR></TBODY></TABLE>It's all not only possible, it's likely. The only question (a huge one) is whether the Mountain West Conference and its broadcast partner can make enough money at it. The MountainWest Sports Network debuts in September as the first regional sports network dedicated to one conference.
"I think we can be a guinea pig," the Mountain West commissioner said. "This could be a model that others follow."
A year ago the league became the first of its kind to leave ESPN, mostly because conference presidents were tired of playing football on weeknights. It partnered with CSTV (like SportsLine.com, owned by parent company Viacom) in 2004 to form a regional network. The Mountain West signed a seven-year, $82 million deal with CSTV that began in 2005.
The concept has worked in other sports for 20 years. The Yankees, Braves, Cubs, Red Sox and Indians all have their own networks in baseball. But in college sports, leaving the Mother Ship is seen in the industry as suicide.
Maybe, except that now the Big Ten is headed in that direction, too. SportsLine.com has learned that the nation's biggest conference (in terms of demographic reach) is close to announcing a long-term agreement with ESPN that would include a side deal with DirecTV to broadcast the Big Ten Network.
The league has been silent, but the formation of its own network has been the talk of the industry. The Big Ten is the next major conference whose television deal expires (June 2007). What it does with its content to maximize profits might be a template for other major conferences.
Dropping production costs and the success of other "networks" has led the league to this point.
While ESPN will still get top games, the Big Ten Network most likely will broadcast second-tier football and basketball games as well as minor sports.
"It does make sense. ... The Big Ten will sell very well in Chicago, in Detroit, in Cleveland, in Pittsburgh, in Milwaukee, the footprint of the Big Ten," said a high-placed industry source. "They will have a viewing audience. ... You're going to see more of this moving forward."
Why is the Big Ten forcing its consumers to the more-expensive satellite TV? Basically, because it can. The league has one of the most loyal -- and well-heeled -- fan bases.
But while the Big Ten is betting on fans, Thompson is betting on fans' habits. With the help of CSTV, he wants the Mountain West to spread across all platforms -- cable, DSL, Internet, satellite, wireless and phone.
The 50-year-old commissioner bases this on intense research -- watching his 16-year-old-son Ted.
http://www.cbs.sportsline.com/collegefootball/story/9456802