Unless the NCAA is concerned about the blowback from other programs and the media for a soft penalty, and they want to get ahead of it. Let's be honest, this very well may open up the flood gates, and they just slammed a few other cooperative programs.
A light punishment would be a very bad look for them, and they may want to head it off. So, I wouldn't read too much into the press conference.
Theyve never been concerned about blowback from overtly soft penalties ever before. They just put it out there and basically say deal with it.
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