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BTN 2018 Big Ten Men’s Basketball Tournament Delivers Strong Viewership for BTN

  • Thread starter BTN Communications
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BTN Communications

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2018 Big Ten Men’s Basketball Tournament Delivers Strong Viewership for BTN
BTN Communications via Big Ten Network

The 2018 Big Ten Men’s Basketball Tournament on BTN delivered significant audiences this past week, featuring the most-watched programming across all cable sports networks in BTN’s 12 metered markets* over four doubleheaders on Thursday, March 1 and Friday, March 2. The average audience for the sessions, two on Thursday and two on Friday, bested competing programming on every other national cable sports network** in Baltimore, Chicago, Cleveland, Columbus, Dayton, Detroit, Indianapolis, Milwaukee, Minneapolis, New York, Philadelphia and Washington, D.C. Additionally, the 2018 Big Ten Men’s Basketball Tournament not only produced BTN’s largest aggregate tournament viewership ever, up 99% over the

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