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Who pays for it- would Victoria's Secret put up $10MM to build a bra so it can be shown off in a catalog?
If no one buys it it can always be made into something else... say a shit load of ear rings and necklaces that someone will buy... so it's not really a waste of money at all. diamonds don't have a one use lifespan.And what happens to it? Does anyone actually buy these things?<!-- / message -->
<O:p></O:p>Diamonds are rocks that come out of the ground.
Marketing has made them valuable.