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Dos Equis Has a New 'Most Interesting Man in the World'
Watch out ladies, adventurers, and coconuts, Dos Equis just introduced a new "Most Interesting Man in the World." The latest actor to play the character popularized by 77-year-old actor Jonathan Goldsmith (right in picture) in the long-running beer campaign is 41-year-old French actor Augustin Legrand (left in picture).
While the company had reportedly wanted to rethink the campaign, what emerged is similar to when Daniel Craig became the newest actor to play James Bond: A younger, edgier, more athletic protagonist. And as demonstrated in the ad, this one speaks fluent Spanish.
The brand is "trying to reach a new audience" and wants to reach "Spanish-dominant consumers," Andrew Katz, VP of Marketing for Dos Equis, told USA Today — and it wants to reach football fans, too. Dos Equis has signed a sponsorship deal with College Football Playoff, Fortune reports.
http://www.nbcnews.com/business/consumer/dos-equis-has-new-most-interesting-man-world-n644991
Watch out ladies, adventurers, and coconuts, Dos Equis just introduced a new "Most Interesting Man in the World." The latest actor to play the character popularized by 77-year-old actor Jonathan Goldsmith (right in picture) in the long-running beer campaign is 41-year-old French actor Augustin Legrand (left in picture).
While the company had reportedly wanted to rethink the campaign, what emerged is similar to when Daniel Craig became the newest actor to play James Bond: A younger, edgier, more athletic protagonist. And as demonstrated in the ad, this one speaks fluent Spanish.
The brand is "trying to reach a new audience" and wants to reach "Spanish-dominant consumers," Andrew Katz, VP of Marketing for Dos Equis, told USA Today — and it wants to reach football fans, too. Dos Equis has signed a sponsorship deal with College Football Playoff, Fortune reports.
http://www.nbcnews.com/business/consumer/dos-equis-has-new-most-interesting-man-world-n644991
