tOSU Athletic Program

[osugrad21]

AP

1/4

Ohio State has nation's largest athletic program

Associated Press

<!-- begin body-content --> COLUMBUS, Ohio - Ohio State's athletic program is the nation's top collegiate sports moneymaker.
Ohio State made $89.7 million from ticket sales, royalties, advertising, broadcast agreements and other sources during the 2004-05 academic year, about $50,000 more than second-place Texas, according to U.S. Department of Education statistics.
The Buckeyes' top rival, Michigan, placed third on the list at $78.4 million, followed by Florida ($77.4 million) and Wisconsin ($75.3 million).
Ohio State has the most athletes and teams among the NCAA's Division I schools.
"You always want to be the biggest and the best," said athletic director Gene Smith, in charge of a self-sufficient department that has more than 900 student-athletes in 36 sports.
Ohio State sports receive no money from the government or the university.
Ohio State didn't rank first in every category, determined by reports filed annually under the Equity in Athletics Disclosure Act.
Teams that don't produce revenue decreased profit at Ohio State to slightly more than $120,000. Georgia had the nation's most profitable college sports program, making $23.9 million more than it spent.
Texas was tops in football revenue with $53.2 million, better than runner-up Ohio State's $51.8 million.
The Longhorns also had the most profitable football program, making $38.7 million after expenses. Ohio State was eighth in that category with $26.1 million.
Ohio State was 10th in men's basketball revenue ($11.4 million) and eighth in profit ($7.3 million).
Its women's basketball program spent nearly $2 million more than it earned.

 

[coastalbuck]

Some very interesting facts in that article. I used to have a link to that information for all D-1A schools, I'll see if I can round it up.

 

[coastalbuck]

Link


Just go to the searchable, next page and search for tOSU, or any other University you're interested in.

 

[jwinslow]

pretty sweet to see that we maintained the honor despite a down 2004 football season. Should be interesting to see how OSU vs Tx turns out once the next set of data comes out, considering both teams had better seasons this year

 

[Thump]

I could have sworn that I read another thread about this on here today but can't seem to find it.

 

[jimotis4heisman]

I could have sworn that I read another thread about this on here today but can't seem to find it.

there was i posted it. i posted it after grad.

but heres the dispatch article

$89.7 MILLION IN 2004-05
OSU still No. 1 in revenue from sports teams
Wednesday, January 04, 2006
Barnet D . Wolf
THE COLUMBUS DISPATCH
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• Biggest college sports programs

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The Longhorns nipped the Buckeyes at the Horseshoe in September, but Ohio State University edged the University of Texas to repeat as the nation’s largest athletics program last year.
According to statistics from the U.S. Department of Education, Ohio State sports pulled in $89.7 million from ticket sales, royalties, advertising, broadcast agreements and other sources during the 2004-05 academic year.
The total revenue was about $50,000 more than Texas. The University of Michigan was third with $78.4 million, followed by the University of Florida at $77.4 million and the University of Wisconsin with $75.3 million.
The University of Southern California, whose two-time defending national champion football Trojans face the Longhorns tonight in this season’s title game at the Rose Bowl, was 15 th in revenue with $60.7 million.
The results were included in reports filed annually by most U.S. colleges and universities under the Equity in Athletics Disclosure Act.
The sheer size and scope of the Buckeyes’ sports program, which also has the most athletes and teams among the National Collegiate Athletic Association’s Division I schools, helped attract Athletics Director Gene Smith to the university.
"You always want to be the biggest and the best," said the first-year director. With more than 900 student-athletes in 36 sports, "we are able to provide unbelievable opportunities to athletes at the highest levels."
Smith said the university can take pride not only in the size of its program but also in the fact that it is self-supporting, unlike a number of other institutions.
Ohio State sports receive no money from the government or the university, and they paid the institution $12 million last year to cover athletes’ tuition and several unrelated surcharges.
Revenue for the Buckeyes’ sports program would be $18 million higher if the Jerome Schottenstein Center, which opened in 1998, was still included in the Ohio State Athletic Department’s budget.
The department pays $1.7 million to use the Schott, which was shifted in 2000 to a standalone operation within the Office of Student Affairs.
Even though the Buckeyes repeated as the largest sports program, the 2004-05 year’s total was $14 million less than the previous season’s sum, which was buoyed by several large endowments, including a $10 million gift for the golf program.
But most universities’ athletics budgets are rising. Increasingly, sports programs are following Ohio State by using seatlicense fees and new suites to pay for renovations and new facilities.
"If you look at sports as a whole, college or professional, it’s onward and upward in terms of size," said John Mansell, a sports business analyst with Kagan Research in Monterey, Calif.
The universities, just like the pros, are always looking for new revenue streams, he said, and the marketing possibilities are always better for colleges that have a large fan base and more sports teams that do well.
"Notre Dame can have its own TV and radio networks for football because it has supporters across the country," Mansell said. "And the University of Michigan and Ohio State and Texas have huge alumni groups."
Most college athletics programs are fueled by money from football and men’s basketball, which are considered the "revenue-generating" sports. A handful of schools make a profit from ice hockey, baseball or women’s basketball.
Ohio State ranked second nationally in football revenue with $51.8 million, behind only Texas, which pulled in $53.2 million. The University of Georgia reported $50.9 million in football dollars.
Texas was also the most profitable football program, making $38.7 million after expenses, while Ohio State slipped to eighth in that category with $26.1 million. Georgia and Michigan were second and third.
The Buckeyes were able to edge into the final position among the top 10 in men’s basketball revenue with $11.4 million and were eighth in hoops profit with $7.3 million.
The universities of Louisville and Arizona were the top two in men’s basketball revenue and profit. Four other Big Ten basketball programs — Wisconsin, Illinois, Indiana and Minnesota — joined Ohio State in the top 10 for profits.
Only seven schools reported a profit for women’s basketball. The universities of Connecticut and Tennessee, both with multiple national championships, were first and third with gains of $1.6 million and $837,226, respectively, while the University of Virginia was second with $940,559.
Ohio State had the fifth-largest money-losing women’s basketball program, spending nearly $2 million more than it made.
Georgia was the nation’s most profitable college sports program, according to the equity reports, making $23.9 million more than it spent. Michigan, Wisconsin and Texas were next at $17 million, $15.8 million and $15.2 million, respectively.
The profit at Ohio State was slightly more than $120,000, a lower amount than many programs because it has more nonrevenue sports. The athletics programs at seven Big Ten institutions made money last year, while two — Indiana and Northwestern — broke even and Purdue and Minnesota lost money.
Of the 114 Division I-A institutions surveyed, only 14 reported a loss, led by the University of California-Berkeley, which was $7.9 million in the red.
About 40 colleges had football and men’s basketball programs that lost money. Ball State had the biggest loss for football, $3.1 million, while Virginia was down $1 million in basketball, largely because of the buyout of a former coach’s contract, a university spokesman said.
The only Division I-A schools that did not report financial results to the Education Department this year were Tulane University, which is continuing to clean up from damage caused by Hurricane Katrina, and the U.S. Naval and Air Force academies, which are not required to file the reports.
Over the years, the data, which is posted on the U.S. Department of Education Department’s Web site, have contained errors. The department and the schools have blamed each other when mistakes show up.
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